Summit Medical Group and CityMD Announce New Brand Identity

On Mar 18, 2021

Berkeley Heights-based Summit Medical Group, the physician-owned and governed multispecialty group, and CityMD, an urgent care provider in the New York metropolitan area, announced a new brand identity and positioning that reflects the enterprise formed by their 2019 merger. Beginning today, the combined organization’s corporate identity, as well as the century-old brand name of the multispecialty group, is Summit Health. CityMD will continue to operate under its existing brand name with an endorsement line identifying it as “A Summit Health Company.”

“Our growth, resilience, and progress over the first extraordinary months of our merger is remarkable,” said Jeffrey Le Benger, MD, CEO, Summit Health. “This major rebrand represents our vision to create a new kind of health care that builds on our strengths and provides a seamless patient experience that is connected by the collective expertise of our physicians, providers and employees.”

The rebranding comes at a time of fragmented care, shifting sources of trust and heightened health awareness and when patient expectations are being reshaped by new forms of patient care and health management. Summit Health will bring deep clinical integration, growth in providers and locations, and an enhanced digital experience for its patients.

“The emergence of the Summit Health brand is about more than just a new name or logo. It brings unity and focus to our operations, while also delivering an enlightening, compassionate, and connected experience that is orchestrated around the patient,” said Matt Gove, chief marketing officer, Summit Health. “The fresh, modern logo and brand identity evoke connection on many meaningful levels.”

Summit Health is a physician-led, patient-centric network committed to simplifying the complexities of health care and bringing a more connected kind of care. Formed by the 2019 merger between Summit Medical Group, one of the nation’s premier physician-governed multispecialty medical groups, and CityMD, the leading urgent care provider in the New York metro area, Summit Health delivers a more intuitive, comprehensive, and responsive care experience for every stage of life and health condition through high-quality primary, specialty, and urgent care. Summit Health has more than 1,600 providers, 8,000 employees and over 200 locations in New Jersey and New York, as well as more than 130 providers and six locations in Central Oregon – previously known as Summit Medical Group Oregon. For more information, visit SummitHealth.com.

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