Rosica Launches the ‘Thought Leadership Index’ Measurement Tool

On Jan 30, 2024

Rosica Communications, a national education PR agency, which also specializes in the nonprofit, animal health, healthcare, and B2B food industries, has launched a comprehensive thought leadership measurement tool, aptly named the “Thought Leadership Index™.” The Index, with its proprietary, weighted algorithm, evaluates performance across multiple marcom and PR activities.

This first-of-its-kind PR measurement tool, which took Rosica nearly two years to develop, offers clients a comprehensive gauge of their market influence and leadership including analyses of earned media, SEO, social media, content (owned media), influencer marketing, speaking engagements, website traffic, user experience (UX), plus 12 additional thought leadership markers or KPIs. The tool offers a quantifiable and qualitative assessment of an organization’s market position, highlights areas of strength, and reviews key opportunities for thought leadership advancement.

“Our journey to create the Thought Leadership Index was fueled by our commitment to addressing the challenge of quantifying PR and thought leadership impact to better serve our client-partners. We have evolved from primarily using internet-based metrics, such as website traffic and online searches, to this multi-faceted approach that gauges 20 thought leadership activities – and scores an organization’s influence and performance in their respective industry sectors,” said Chris Rosica, president of Rosica Communications. “This tool doesn’t just measure outreach; it gauges influence and sector leadership ensuring our clients are not just known – but stand out for their expertise and innovation.”

Rosica’s introduction of the Thought Leadership Index coincides with the unveiling of the agency’s new logo and website, which speaks to the firm’s commitment to working with mission-driven clients in its focused industry set: education public relations; nonprofit PR; healthcare communications; and animal health PR.

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