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NJSBDC 2014 Marketing Conference: Learn Critical Skill Sets

Stop wasting time trying to figure out the “secret” to marketing your business online and instead invest a few hours attending in person or through a webinar the New Jersey Small Business Centers network 2014 Marketing Conference from 5:30 p.m. to 8:30 p.m.  Monday Nov. 10, 2014 through Nov.13.

The event’s organizer and prime sponsor, America’s SBDC New Jersey headquartered at Rutgers Business School, will hold the event at The New Jersey Institute of Technology, hosting dozens of small business advocates, digital marketing experts and established businesses seeking to improve their digital marketing strategy at its Enterprise Development Center. In addition, NJSBDC’s conference will be broadcast live via webinar.

“We all know that in this day and age business success requires an Internet presence,” NJSBDC CEO-State Director Brenda Hopper said. “This special series helps build that foundation.”

“Our past webinars have attracted business owners in New Jersey, but, in addition individuals from out of state and as far as Europe have participated,” NJSBDC COO-Associate State Director Deborah Smarth stated. “We expect to draw in a good size crowd to this upcoming series.”

Each event will feature Sunny Kancherla, NJSBDC’s in residence digital expert, and local small business advocates, consultants, and experts from different partner organizations to discuss their perspectives and share best practices in a collaborative learning environment.

Kancherla, creator of the popular #LearnToEarn educational series, has brought together some of the best Internet focused experts who plan to give attendees the tools to grow their business and assist them with developing an effective  digital campaign for their  business..

Each day of the conference will focus on a different aspect of building an effective digital strategy. The main webinar broadcast topics are as follows:

Monday November 10th – Building Your ROI Focused Website and On-line Presence

Tuesday November 11th — Email and Social Media Marketing Strategies

Wednesday November 12th — Creative Ways of Getting Qualified Traffic to Your Website (SEO)

Thursday November 13th — Pitch Competition and Closing Networking Reception

Kancherla is a digital strategist and e-marketing expert who has built a website that sees more than half a million visitors each year and has been searched more than three million times. He has consulted with the NJSBDC network since 2008 and has helped numerous small businesses take their business online.

Participation in this event is limited to only those small businesses that have been generating an income for 2 years, who have received technical assistance and are approved for participation by one of the partner organizations. If you would like to participate, scholarships are available by contacting one of the following partners of this event:

  • Rutgers Center for Urban Entrepreneurship and Economic Development
  • New Jersey Institute of Technology’s Enterprise Development Center
  • Seton Hall University’s Stillman School of Business
  • Greater Newark Enterprises Corporation
  • Brick City Development Corporation

“We are very excited to participate in this collaboration.  Sunny’s #LearnToEarn series is gaining traction and buzz across the small business community in New Jersey,” said Steven Gomez, Executive Director of one of the event’s partner organization, Greater Newark Enterprises Corporation. “We are very excited to bring our expertise to this program and will be highlighting our participation to all of our industry supporters and funders.”

With this clear vision in mind, many of the academic institutions and small business technical assistance organizations Kancherla has worked with through the years have stepped forward to help small business owners learn the correct approach to building their website, learning to make Social Media work for them, and how to creatively integrate their online and offline campaigns with little additional effort.

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