The New Jersey Devils and Prudential Center have announced a multi-year partnership with Hyundai Motor America which will feature naming rights to prominent arena areas. These include the Parking Deck presented by Hyundai, the Hyundai Skybridge, and the Hyundai Club, a premium space located on Prudential Center’s main concourse.
There will be a ribbon cutting ceremony at Prudential Center this evening at 5 p.m. prior to the Devils home game against the Philadelphia Flyers to commemorate the opening of the Hyundai-branded spaces.
The Parking Deck presented by Hyundai will feature exterior and interior Hyundai branding throughout all six levels and within the parking deck elevators. For all Prudential Center and New Jersey Devils events, Hyundai owners who arrive at least one hour prior to doors opening will receive access to park in the reserved Hyundai-branded parking spaces located on premier levels of the parking deck. The Hyundai Skybridge, located on Level 4 of the parking deck, which connects to Prudential Center’s main concourse, will feature branding and vehicle signage.
“Hyundai is a brand on the move and our journey is about standing out,” said Angela Zepeda, CMO, Hyundai Motor America. “The partnership is a great opportunity for the Hyundai brand to make an emotional connection with fans of the Devils and events at Prudential Center.”
The Hyundai Club, located across from the Hyundai Skybridge on the main concourse behind Sections 7-9, will feature Hyundai branding at the entry way and throughout the club. There will be Hyundai-branded napkins, cups, and wristbands for patrons with access to the club area. A Devils-branded Hyundai Palisade will be on display at the front entry of the club.
A second Hyundai car, branded with Hyundai Hope On Wheels, will be present on Prudential Center’s main concourse across from the Hyundai Skybridge entrance, behind Section 9. Hyundai Hope On Wheels is one of the largest nonprofit funders of pediatric cancer research in the country. Primary funding for Hyundai Hope On Wheels comes from Hyundai Motor America and its more than 820 U.S. dealers. Since its inception, Hyundai Hope On Wheels has pledged $200 million in support of more than 1,100 childhood cancer research grants.
“We are excited to partner with Hyundai as their brand is represented with marquee displays throughout Prudential Center,” said Chad Biggs, senior vice president, corporate partnerships activation, New Jersey Devils & Prudential Center. “This is a great opportunity to work together to provide our fans with unique area experiences during Devils’ home games, and Prudential Center concerts, shows and family events.”
Additionally, Hyundai will be the presenting partner of the New Jersey Devils Penalty Kill, which will allow for in-arena and social media branding during Devils games. The partnership will feature digitally enhanced dasher board signage as well as physical dasher board signage for fans to view both while attending a Devils game and while watching a Devils game from home. Hyundai will have branding featured above the Zamboni Tunnel at Prudential Center. Hyundai will receive virtual glass signage during broadcasts, along with a 30-second commercial spot during local game broadcasts. Hyundai will receive placement in New Jersey Devils’ website and email marketing.
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