Lyndhurst-based Lion Brand Yarn Company, a leading global marketer and distributor of knitting and craft yarn and a fifth-generation, family-owned business, is celebrating its milestone 145-year anniversary.
“Few creative mediums have proven their longevity and adaptability across cultures and trends throughout the years as much as the fiber arts, and Lion Brand Yarn is proud to have been at the forefront of this wonderful, inclusive community since 1878,” said Adam Blumenthal, president, CEO and fifth-generation family member of Lion Brand Yarn. “Our success and longevity are a testament to many things, including the quality, trust and value associated with our brand, our continuously evolving product portfolio, the comfort our products provide to our amazing, highly engaged Lion Brand customers and the continued support of our retail partners.”
Throughout the next several months, more than one million followers across Lion Brand’s social channels will be treated to historical content looking back at past fashions in the fiber arts category, shoutouts from aficionados and opportunities to win Lion Brand gift cards, among many other surprises.
Lion Brand Yarn’s history and resilience are significant: The brand was founded before the automobile, motion pictures, the Hershey Bar and Coca-Cola. Today, the company continues to be a market leader, driven by core legacy brands including Wool Ease®, Wool-Ease Thick & Quick®, Hometown®, Heartland®, Homespun® and Pound of Love®; meaningful new innovative product introductions including Hue & Me® and Mandala®; and an extensive natural and sustainable fiber portfolio including Re-Spun® and Coboo®, all of which are supported by leading-edge social and digital media.
In addition, Lion Brand Yarn supports knitters and crocheters by offering more than 8,000 free patterns on lionbrand.com and promoting community engagement via a diverse array of respected bloggers and influencers. The company has a long history of charitable endeavors, working with nonprofit organizations including Mental Health America, Knit the Rainbow, Warm Up America, HatNotHate, It Gets Better Project and St. Jude Children’s Research Hospital, which has received over $2 million in proceeds from sales of Vanna’s Choice®, a brand launched in collaboration with longtime Lion Brand spokesperson and “Wheel of Fortune” star Vanna White.
Notable company milestones include:
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