merger & acquisition

CMA Acquires Weblications

Acquisition enhances client offerings and expands business footprints

CMA, a Princeton Junction-based full-service communications, marketing and association management firm, has acquired Princeton-based Weblications LLC. Weblications will operate as a stand-alone subsidiary of CMA. The acquisition enhances each company’s client offerings and expands their business footprints.

Weblications is an Internet marketing firm that has been in business for more than 24 years. Its services include website and app design, social media, search engine optimization, email marketing, content management, e-commerce integration, and hosting services. For 22 years, Weblications has been a Made in USA Web Development Company.

“The Weblications acquisition is a strategic fit for CMA, as it continues to build on the commitment to providing a full spectrum of cutting-edge marketing and communications solutions to its clients through in-house resources,” said Jeffrey Barnhart, CEO and founder of CMA. “Bob and I have known each other and worked on various projects together for more than 20 years. We saw it as an opportunity to join forces, to increase our client bases.”

Bob Weber, former owner of Weblications, will continue as the president and lead his group. He will report to Christian Amato, president of CMA.

“Bob and his group bring extensive knowledge and experience in digital marketing, which will be major assets to CMA and its clients as it continues to grow,” said Amato. “This catapults CMA further into the digital marketing arena, by offering clients an expanded breath of robust solutions. CMA has a long-standing relationship with Bob and Weblications. I’m pleased to be working with him in this capacity.”

“We’re excited to be partnering with CMA under one roof,” said Weber. “The acquisition enables the Weblications team to focus on business expansion and web design, while removing the operational component. The long-term vision is to grow Weblications through the use of combined sales forces, as well as provide the complete range of marketing services to Weblications’ clients through CMA.”

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