Capital Tacos Coming to NJ

On Sep 1, 2023

Capital Tacos, the small-town taco shop turned nationally-acclaimed Tex-Mex restaurant franchise, is coming to Middlesex County after securing the brand’s first-ever franchise agreement for the state of New Jersey as it continues its expansion into new markets across the country.

Parth and Yash Patel, two New Jersey natives responsible for bringing this latest franchise deal to market, are brothers, and share a family background steeped in entrepreneurship that spans a multitude of industries. The pair saw an opportunity to introduce an innovative and award-winning take on Tex-Mex cuisine that simply doesn’t exist in their region.

They hope to introduce additional Capital Tacos locations throughout the surrounding communities and beyond once the public has had the opportunity to familiarize itself with the flavor and creativity that have made the brand the fan-favorite concept it is today.

“Our current goal is to find the right home for Capital Tacos in New Jersey,” Parth shared. “Although we haven’t made any final decisions, we’re particularly drawn to real estate options in Middlesex County. We’re hopeful we can find the proper real estate and begin the buildout process as quickly as possible to stay on track for an opening in the early months of 2024.”

Since launching its franchise program in early 2022, Capital Tacos has expanded far beyond its Tampa homebase, with brick-and-mortar restaurants open or under development in Atlanta, Charlotte, Denver, Tulsa, New Jersey, and markets throughout Florida, many of which have opened just this summer.

“We couldn’t be more excited to expand Capital Tacos into the Northeast. More specifically, into the Middlesex County area,” said Josh Luger, co-founder of Capital Tacos. “Both Yash and Parth will make excellent additions to our franchise family, and their hope to continue building the brand’s footprint in the state is core to the fabric of making our one-of-a-kind flavors and menu available to the masses.”

Capital Tacos is currently seeking single-unit and multi-unit franchisees interested in new career opportunities or those looking to diversify their current portfolios.

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