Plans Unveiled for 1M-SF Headquarters Plaza Transformation

On Feb 28, 2024

Details for the revitalization of Morristown’s Headquarters Plaza, which is owned in partnership by The Olnick Organization and Fisher Development Associates, have been announced.

With design work undertaken by architecture firm Gensler, HQ Plaza is a 1-million-square-foot mixed-use complex. The complex encompasses 650,000 square feet of Class A office space, 100,000 square feet of retail space, the 256-room Hyatt Regency Morristown, a 40,000-square-foot Crunch health club with indoor swimming pool, and a 10-screen AMC theater atop a 3,000-space parking garage. The onsite Hyatt, which recently underwent a full renovation designed by Gensler, features 31,000 square feet of meeting and conference space that includes four large ballrooms and 32 flexible conference rooms, enhanced with catering services and advanced audiovisual support to serve the business needs of tenants and hotel guests.

“We’re proud to work with Gensler to invigorate HQ Plaza as we apply a modern, energetic aesthetic to the development,” said Brian Fisher, principal partner at Fisher Development Associates. “This property is a well-established destination for business and leisure, and it brings us great satisfaction to unveil our new vision for the complex. The new design centers around providing our tenants with access to contemporary workspaces, thoughtfully-curated hospitality, entertainment and the finest dining that Morris County has to offer.”

“The transformation of HQ Plaza offers an exciting new elevated experience for both office tenants and guests who visit the concourse each day. Infused with daylight and biophilia, the space will become a destination with a host of amenities and offerings that can support a variety of events and space for collaboration,” said Rene Cruz, project director at Gensler.

HQ Plaza has also inked leases with three restaurant concepts: Sushi Lounge, Parkside Tavern and Masseria by Joe Cetrulo. These eateries will occupy HQ Plaza’s prime retail space located along Speedwell Avenue.

“HQ Plaza is a centerpiece of one of the most desirable suburban downtowns in the state — seamlessly integrating live, work and play experiences for current and future tenants, as well as the surrounding community,” said Seth Schochet, president of The Olnick Organization. “The abundance of forthcoming restaurant and retail offerings will continue to enhance this stretch of Speedwell Avenue, bolstering Morristown’s profile while also facilitating convenience for our office tenants.”

HQ Plaza also boasts a recently renovated outdoor plaza. Open to the public, the 50,000-square-foot space can be made available to office tenants, hotel patrons and the neighboring restaurants for use as an ancillary, multi-purpose event space.

“This iconic complex has long been a hub of professional activity, offering the Morristown community a range of expansive amenities. The planned renovations will further enhance its capacity to serve the Town,” said Morristown Mayor Tim Dougherty. “Contributing to the vibrancy of downtown, the new HQ Plaza will establish a revitalized epicenter for business, retail and dining on the Green, while also driving activity for the existing shops and restaurants along Speedwell Avenue. The evolution of this development is a foundational part of our strategy to elevate Morristown as a premier corporate and residential destination.”

These renovations will further accelerate office leasing activity at HQ Plaza, which includes 14 new leases, totaling approximately 100,000 square feet, in the past year alone. Robert Donnelly, Robert Donnelly Jr., and Ben Brenner of Cushman & Wakefield serve as leasing agents for HQ Plaza’s office space.

“Building a project of this scale in downtown Morristown was pioneering from the start. The original Headquarters Plaza, with its Class A office space, ample parking and outstanding amenities has been instrumental in enabling corporate employers to consistently attract and retain top talent over the years,” said Robert Donnelly Jr., vice chairman of Cushman & Wakefield. “The new HQ Plaza will further elevate Morristown’s reputation as one of the most desirable areas of the state to live, work and play.”

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