Banking / Financial

Brad Hearn Named President of Prudential Advisors

Brad Hearn has been named president of Prudential Advisors, where he will lead Prudential Financial, Inc.’s national sales organization of more than 3,000 financial professionals, advisors and fee-based financial planners who offer clients a broad range of financial solutions.

He brings more than 22 years of strategic leadership experience in diverse roles at prominent financial services organizations, most recently leading the team at LPL Financial, charged with helping advisors to grow their practices and serve clients. He replaces Salene Hitchcock-Gear, who recently assumed her new role as president of Individual Life Insurance, which includes Prudential Advisors.

“Brad’s deep understanding of advisor and client needs makes him well suited to lead our efforts to find new opportunities in a rapidly changing financial landscape as we expand our world-class financial advisory platform,” said Hitchcock-Gear. “His experience complements our commitment to build financial wellness—through financial education, advice and guidance—and provide insurance and investment solutions to our clients across the country.”

Hearn’s appointment is effective December 3, reporting to Hitchcock-Gear.

Hearn joins Prudential from LPL Financial, where he was most recently executive vice president of Independent Advisor Business Consulting. In that role, he developed a strategy and led a team to retain and grow 11,500 independent advisor relationships representing more than $300 billion in client assets. He also served in executive vice president roles for LPL Insurance Associates and LPL Financial. Earlier, he was vice president of Charles Schwab Institutional.

Hearn holds an executive MBA from Arizona State University and a BS in finance from the University of Arizona.

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