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Bell Works NJ Welcomes First 2 Major ‘Campus’ Tenants

Holmdel-based Bell Works, the Eero Saarinen-designed former Bell Labs campus and the country’s first ‘metroburb’ – a self-contained metropolis in suburbia – has signed its first two major tenant leases for its ‘Campus’ offering.

LT Apparel, a leading manufacturer of childrenswear apparel, and Vonage, a global leader in cloud communications, will both occupy office spaces at Campus. LT Apparel’s headquarters will remain in New York City.

“Companies today are seeking well-designed spaces that inspire and encourage their employees to collaborate and exchange ideas. At Bell Works, we find that people arrive with enthusiasm each day as they walk into a place teeming with life,” said Ralph Zucker, president of Inspired by Somerset Development, the developer behind Bell Works New Jersey. “The demand for flexible leasing solutions continues to grow as companies with both small and large footprints seek out spaces where they can expand or condense as needed without sacrificing on best-in-class design and amenities. We’re thrilled to welcome LT Apparel and Vonage, two companies that share similar values like community and connection, to our diverse lineup of tenants and know they will fit in seamlessly.”

LT Apparel Group is a New York-based children’s clothing company, whose portfolio includes Adidas Kids, Carhartt Kids, and French Toast, the leader in schoolwear for kids. LT Apparel is a family-owned, privately held company, with a simple goal: to continuously exceed the expectations of its customers and business partners, while supporting and investing in its employees and communities. The company’s headquarters will remain in New York City.

“It’s important to us that we give our employees a special place to work when they come into the office to collaborate with colleagues in a dynamic environment,” said Alfred J. Sutton, vice president supply chain operations, at LT Apparel Group. “There is nothing else in the market like Bell Works, a true one-of-a-kind destination, that fits in as well with our business and culture.”

Vonage is a global cloud communications leader, helping businesses accelerate their digital transformation. With offices across the globe and more than 2,200 employees worldwide, Vonage will move its headquarters only a short distance away from its original roots in Holmdel to the metroburb, to further accommodate the changing needs of its team members.

“Holmdel has been our home for more than a decade, and we remain committed to this community,” said Stephen Lasher, chief financial officer for Vonage. “Like many companies, in the past two years we have moved to a hybrid working environment. The dynamic, creative, and tech-focused space at Bell Works will allow us to continue to expand right here in New Jersey as we continue to work toward making Vonage a top company for great talent.”

Campus caters to the growing number of medium-sized businesses and enterprises in search of flexibly termed leasing solutions as their teams begin to return to the office post-pandemic. The 72,000-square foot workspace solution provides the option for teams to easily return to an office environment and maintain a physical location amidst a thriving community. Businesses at Campus gain seamless access to break-out rooms, conferencing facilities, and the host of retail and dining options on The Block at Bell Works.

Workspaces at Campus are fully furnished and wired, offering businesses the ability to lease both small and large footprints, depending on the needs of their teams. Campus’ interior design elements reflect a human-centric approach, applied to every environment at Bell Works, and feature unique, sustainable and biophilic elements, including: renewable selections, repurposed materials, LED and natural lighting and indoor plants.

Bell Works’ Creative Director & Lead Designer, Paola Zamudio from NPZ Style & Décor, and G3 Architects collaborated on the design for Bell Works’ Campus workspaces.

Jeff Garibaldi, president at The Garibaldi Group; Tara Keating, vice president at The Garibaldi Group; and Lindsey Florio, broker support analyst at The Garibaldi Group, represented Bell Works New Jersey in both transactions.

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