American Dream
General Business

American Dream Will Reopen for Guests on Oct. 1

Following Gov. Phil Murphy’s recent announcement, American Dream in East Rutherford will begin welcoming guests again with the opening of retail and reopening of its indoor entertainment experiences on Thursday, Oct. 1.

Retailers including H&M, Primark, and ZARA will open their American Dream locations for the first time and DreamWorks Water Park, Nickelodeon Universe, Out of This World Blacklight Mini Golf, and The Rink will reopen Thursday, Oct. 1. Big SNOW American Dream opened Tuesday, Sept. 1st and announcements about additional openings and new experiences will be released soon. To ensure the safety of guests, reduced attendance levels and extensive health and safety protocols will be observed by all attractions and retailers at American Dream.

“We’d like to thank Governor Murphy, his administration, the New Jersey Department of Health, our legislative delegation, County Executive Jim Tedesco and his team, and the New Jersey Sports and Exposition Authority for their collective efforts throughout this process to get to a safe reopening,” said Don Ghermezian, co-CEO at American Dream.

“We also want to thank our guests and team members for their patience and loyalty while we were closed,” said Mark Ghermezian, co-CEO at American Dream. “We know that our community has been waiting to return, but it was important to us that we took the proper time and precautions needed to welcome guests back in the safest possible manner. The last several months have been difficult for everyone, and even though we are still adjusting to the new normal, we are confident that we can provide guests a safer environment to make dreams come true for everyone, everywhere, as well as create much needed job opportunities in New Jersey.”

The health and safety of the community is, and will continue to be, the top priority at American Dream. Over the last several months, we have enlisted experts across health, safety, and government to develop in-depth health and safety plans for the property and each of the attractions and retailers. Their COVID-19 Health & Safety plan follows guidelines from State and Local government agencies, as well as the Centers for Disease Control and Prevention (CDC), and was built in partnership with Hackensack Meridian Health, the primary health care partner. Additional details around this partnership will be announced soon.

A few things guests can expect upon their return to American Dream include, but are not limited to:

  • Face coverings required for entry into American Dream
  • Reduced capacities throughout American Dream and within each open attractions
  • Increased sanitizing and disinfecting throughout American Dream common areas and attractions
  • Hand sanitizer stations and hygiene reminders installed throughout American Dream and within attractions
  • Physical distancing guidance, including ground markings, plexiglass barriers, touchless programming and more

As each attractions will be operating at reduced capacities, it is strongly encouraged and advised that guests book their experiences in advance of their visit at – tickets are available for purchase.

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