Horizon BCBSNJ Honored with 2015 Digital Edge 25 Award for Using Technology to Serve Its Members

On Jan 16, 2015

Horizon Blue Cross Blue Shield of New Jersey (Horizon BCBSNJ) has been named as a 2015 Digital Edge 25 honoree, an awards program produced by IDG Enterprise media brands CIO and Computerworld and the CIO Executive Council. The Digital Edge 25 awards honor enterprises that have leveraged digital technologies such as social, mobile, analytics and cloud to achieve highly significant transformation or innovation for their business, to give them a competitive “digital edge.”

“Horizon is committed to improving the health care experience of our 3.7 million members by being innovative, so we are extremely gratified to be placed on a short list of top companies using technology to better serve customers,” said Douglas Blackwell, Senior Vice President and CIO, Horizon BCBSNJ.

To become a 2015 Digital Edge 25 honoree, Horizon BCBSNJ demonstrated how mobile technology was integrated into the Managed Long-Term Services and Supports (MLTSS) program. Initiated in July, 2014 through Horizon BCBSNJ’s  Medicaid Managed Care subsidiary company – Horizon NJ Health – MLTSS features home-based care for eligible Medicaid members.  The new program challenged Horizon BCBSNJ to choose and deploy mobile technology for care delivery and administration in the field for thousands of members.

“We took an entirely new approach to ensure excellence in service to our MLTSS members,” said Erhardt Preitauer, Senior Vice President, Government Programs, Horizon BCBSNJ and CEO, Horizon NJ Health. “We custom-built all the right technology and processes in a very aggressive timeline, delivered on unique requirements on or ahead of schedule and ensured that our passionate and dedicated team members were technically equipped to perform.”

“The Digital Edge 25 awards competition was extremely competitive, with many nominations demonstrating enormous business value from mobile, data analytics and other digital innovations,” said Anne McCrory, vice president of marketing and content strategy for the IDG Enterprise events team and a conference chair. “Those selected by our judges stood apart for executing initiatives that for example, drove much greater customer engagement, higher sales conversions and even new lines of business.”

This prestigious award focuses on the cross-functional business leadership that drives success in the digital business environment, as every business leader must have a strategic digital vision and focus. Selected by a panel of industry experts and business executives, winning applications are driving greater customer engagement, higher sales conversions and new product delivery mechanisms, as well as revenue and profit growth.

Horizon BCBSNJ will be honored at the AGENDA 15 Conference March 31- April 1, 2015 in Florida.

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