A ritual that persists at the Carpenter Contractor Trust (CCT) is asking this ever-present question: How do we reach and influence decision-makers in the construction industry and shape perceptions among the general public? As the marketing arm for union contractors and carpenters, our messaging rests on maintaining a forward position on all our promotional efforts.
People are “tuning” in and that’s why we recently launched the CCT Podcast Series. 51% have listened to a podcast and 32% listen to a podcast monthly. Sixty-five percent of podcasting listeners are between the ages of 25 and 54, a target market for the construction industry.
The construction market is changing as it faces a new decade of challenges and opportunities. What will pave the way for this new wave of conducting business are concepts that members of the industry – the idea people – share with the broader construction market. These are our leaders, individuals who have thought about the nature of the construction industry, reflected on the future and can offer a fresh approach. This is what the CCT Podcast Series delivers.
Successful podcasts need the underpinnings of widely accepted and respected platforms. Equally important are gaining acceptance by the most influential and prevalent podcast platforms, allowing consumers — regardless of the device they use for listening — access to the CCT Podcast Series. Our hosting sites include iTunes, Google Podcast, Stitcher, TuneIn, Radio.com and Spotify for Podcasters.
Podcasts are here to stay for the foreseeable future. It is a valuable medium to create one more option across the broad spectrum of our marketing efforts. Even more important, it is a valuable promotional tool to convey the pace and direction of union contractors and carpenters into the next decade.
For more information about the CCT’s podcast, visit https://cctnetwork.org/podcast/.Related Articles: