A Facelift for Fair Lawn: New Beginnings

On Jul 3, 2024

In October 2023, the New Beginnings by Jackie hair salon in Fair Lawn cut the ribbon on a new storefront façade, leading to an uptick in business. This project, which cost just under $12,000 to complete, was part of the Fair Lawn Storefront Improvement Program created through the state’s Main Street New Jersey program to help the town’s business owners better compete post-pandemic. 

Like thousands of communities across the US, Fair Lawn has used the “Main Street” approach to transform its economy, leverage local leadership, and improve overall quality of life. The town earned a sixth-place ranking on Wallet Hub’s 2023 list of Best Small US Cities to Live In – quite impressive for a bedroom community with the look and density of many other mid-size business districts in the state.

To date, nine of Fair Lawn’s 300 storefronts have been upgraded, including Garden Pharmacy, Morlot Wine and Liquors, Metro Bowl and Haus Café, with four more underway. Fair Lawn Main Street grants each business up to $12,000 for storefront improvement, which ranges from upgraded facades to cohesive signage. The program has been backed by state and local funds, including part of a $75,000 Main Street Transformation grant awarded by the NJ Department of Community Affairs.

Overall, the project has elevated Fair Lawn’s visual appeal and created a more welcoming environment for residents and visitors, leading to increased foot traffic, higher sales for local businesses, and a renewed sense of pride in the community.

Architect

Jaime Izurieta

Montclair

Builder

Signs Pro

Saddle Brook

Nominator

Toni DeLisi, Director of Outreach and Programming, Fair Lawn Main Street

Fair Lawn

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