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Violet PR Heads National Campaign for North Carolina Community College System

Violet PR, a Montclair-based public relations agency specializing in economic development, has been selected to represent the North Carolina Community College System’s (NCCCS) Economic Development Division. The agency will execute a national public relations campaign to raise awareness of the NCCCS’ workforce development programs in the areas of customized training, apprenticeship, small business development and more.

Specifically, the Violet PR team will highlight the role NCCCS’ workforce development initiatives play in helping businesses choose to locate and expand in North Carolina.

“The North Carolina Community College System has long been a critical asset to our state’s economic growth and workforce development. This national campaign will help highlight the vital work that we do in collaboration with local businesses and colleges to develop a highly skilled, adaptable workforce that drives our economy forward,” said John Loyack, the vice president of economic development for the North Carolina Community College System.

“We’re thrilled to partner with the North Carolina Community System and raise further awareness about its workforce development programs that have become key to the state’s economic development success,” said April Mason, the president of Violet PR. “NCCCS has quietly been one of the nation’s top workforce development engines for nearly 50 years, and our team looks forward to amplifying awareness of its impact on the country’s transitioning workforce demands.”

In addition to the North Carolina Community College System, Violet PR represents the Economic Development Partnership of North Carolina, the states of Georgia, New Jersey and Oklahoma; the metros of Buffalo, New York; Kansas City, Missouri; Lehigh Valley, Pennsylvania; Newark, New Jersey; Pittsburgh, Pennsylvania; and Topeka, Kansas.

To access more business news, visit NJB News Now.

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