American Dream

Triple Five Unveils the New Exterior of American Dream

American Dream in East Rutherford, the world-class retail, tourist and entertainment destination, releases a new set of digital renderings and a computer-generated fly-over video of the completed project. The images and video feature a more contemporary, pristine aesthetic, and were created by prominent design firm GH+A Design Studios.

“Transforming the exterior design of the property has been an essential part of our plan for the project from the very beginning,” said Don Ghermezian, president of Triple Five Worldwide. “Our vision is to create an elegant and visually exciting façade that will showcase the exceptional retail and entertainment destinations found inside American Dream.”

Construction on American Dream is currently underway and is expected to be completed in Fall 2018. The project is being developed by Triple Five Group of Companies, owners of the two largest shopping and entertainment centers in North America – Mall of America and West Edmonton Mall.

Located at the Meadowlands Sports Complex, American Dream is approximately 3 million square feet of GLA and will redefine the customer experience in shopping and leisure with a unique combination of retail, dining, entertainment and attractions – all in one location.

Anchor tenants Saks Fifth Avenue and Lord & Taylor — along with over 450 retail, food and specialty shops — are complimented by North America’s largest fully-enclosed indoor DreamWorks Water Park, Amusement Park and a 16-story Big Snow Indoor Ski & Snow Park; a 1,500 seat live Performing Arts Theater; 285-foot tall Observation Wheel; luxury movie theatres by Cinemex; 70,000 square foot Sea Life Aquarium & Lego Discovery Center; NHL-size Ice Rink; and an18-hole miniature golf course.  The center also features The Collections – a 460,000 square foot luxury and fashion area and The Dining Terrace – a collection of fifteen full-service restaurants showcased in one location.

Founded in 1985, GH+A’s visionary approach to retail design focuses on creating dynamic environments including shopping malls, food courts and restaurants, specialty stores and department stores. They pride themselves on offering a wide array of professional services to its clients, including retail programming, space planning and analysis, design concepts, brand graphics and rollout programs. They are committed to offering innovative and integrated design solutions and they consider every project as an opportunity to make retail more vital. With offices located in Montreal, Quebec and Detroit, Michigan, they design for a global market.

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