The New Jersey Division of Travel & Tourism recently released the “2022 Economic Impact of Tourism in New Jersey” study at the New Jersey Tourism Industry Association’s (NJTIA) annual Advocacy Day event, heralding the industry’s near complete recovery with forecasts to break 2019 records in the current year.
According to the state’s independent research partner, Tourism Economics, visitation to New Jersey increased 18.6% over 2021, with the state welcoming 114.6 million total visitors, approximately 1.6 million visitors shy of 2019’s record highs. These numbers exceeded previous projections, reflecting strong demand for New Jersey’s travel product and robust growth in both day and overnight visitor categories.
Visitors to the Garden State spent $45.4 billion in 2022, an increase of 22% over the previous year, recovering to 98% of 2019 levels. Total expenditure by day visitors hit an all-time high of $5,697 million, beating former 2019 figures by roughly 27%. Spending grew across all sectors, with overall visitor spend generating a total economic impact of $73.5 billion for the state and a total of $5.0 billion in state and local tax revenues.
As visitor volume continues to rebound with the removal of travel restrictions and the reopening of international borders, data reveals that visitors are spending more on trips to New Jersey.
“We’re very pleased to report such positive tourism statistics for our state, resulting in strong economic impacts,” said Gov. Phil Murphy. “Visitors spent more than $45 billion in the Garden State last year, contributing nearly $124 million each day to strengthening our economy. It is gratifying to know that so many friends of New Jersey appreciate its beauty and seek to experience all that we have to offer. We look forward to an even stronger year ahead in 2023.”
Recreation, one of the hardest hit categories during the pandemic, grew fastest in 2022, increasing 30% year-over-year to 97% of 2019 levels. Food and beverage spending by visitors to New Jersey grew 20% relative to the prior year to meet pre-pandemic levels. The lodging sector increased 18% over 2021, recovering nearly 99% of its 2019 level, contributing $12.3 billion in visitor spend. Aided by the cost of fuel, transportation within the destination reached 101% of 2019 spending.
“With spending increases across all tourism categories last year, it is critical to emphasize that all traveler activity in the Garden State will continue to re-energize the state’s economy with significant direct, indirect and induced revenues,” said New Jersey Secretary of State Tahesha Way. “This is evident in the $5.0 billion generated in state and local taxes alone, which equaled $1,470 in tax savings for each and every household in New Jersey.”
“Visitors are vital contributors to New Jersey’s overall economic health, and they supported 8.3% of all jobs throughout the state last year or 1-in-12 jobs overall,” said New Jersey Division of Travel and Tourism Executive Director Jeff Vasser. “Not only does this provide employment for our residents, it demonstrates the success of changes implemented in recent years in how our industry recruits, develops, and retains employees. This ensures a welcoming experience and encourages repeat visitation. We applaud our industry’s efforts for such a successful year.”
This year, visitor volumes and spending are projected to rise above 2019 levels for the first time, signaling tourism’s full recovery and return to previous growth tracks. Additionally, visitor spending is forecast to increase nearly 10% to reach $49.8 billion in 2023, representing 107% of pre-pandemic levels.
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