The Shop Family Challenge Seeks Videos and Photos

On Oct 12, 2021

The Rothman Institute of Innovation and Entrepreneurship at Fairleigh Dickinson University launches the Shop Family Challenge in celebration of Family Business Week, which runs from Oct. 24-30.

Between now and October 30, shoppers are being asked to visit their favorite family business, record the moment in a short 30-second video or photo, and post it on Facebook using the #shopfamilychallenge and @rothmaninstitutefdu tags on their post, or sharing it at [email protected].

The Rothman Institute will highlight its favorite videos and pictures during Family Business Week on social media platforms and at www.familybusinessweek.com.

Family Business Week was founded by Dr. Dale G. Caldwell, executive director of the Rothman Institute, to increase the support of family businesses across the globe. He has envisioned that the week would inspire people to identify family businesses in their area and purchase products or services from them.

Currently, 85% of start-up companies worldwide are established with family money. These companies have proven to be more sensitive to the employment and social needs of the local communities they serve, in comparison to their larger counterparts. Family businesses are less likely to fire people during challenging economic times than shareholder driven companies, therefore making them extremely important for economic and social well-being.

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