The S3 Agency and McMillan Announce International Merger

On Jun 25, 2024

The S3 Agency of Boonton and McMillan of Ottawa, Ontario, have announced the merger of both award-winning creative agencies. By combining the B2C creative capabilities of The S3 Agency with the B2B branding and strategy expertise of McMillan, the merger will provide an even stronger offering for organizations seeking to improve the impact of – and demand for – their brand.

The combined entity’s executive leadership team – Denise Blasevick (S3 cofounder) as chief executive officer, Gordon McMillan (McMillan founder) as chief creative officer, and Adam Schnitzler (S3 cofounder) as chief operations officer – will bring together the proprietary methodologies of each agency into a singular vision.

“From the moment we were introduced by a mutual colleague in the creative industry, it was clear that our agencies shared similar values, talent levels, and commitment to excellence. We also noticed some significant differences that, for lack of a better term, could ‘complete’ each other,” said Blasevick. “Today, after a full year of proving this theory to the benefit of our clients and our teams, we are thrilled to announce the official union of The S3 Agency and McMillan.”

There will be no immediate name change for either organization. “While we fully intend to operate under one name in the not-too-distant future, we know better than to rush a rebrand,” said McMillan. “We are following the advice we give our own clients, which means starting with a strategic deep dive before we even consider any creative executions.”

In the meantime, the integration of systems, processes, and overall culture is well underway. “Our transition team has been hard at work for many months, bringing together the day-to-day operations to ensure that our clients continue to receive exceptional levels of creativity and customer service,” said Schnitzler. “We are also focused on driving career growth opportunities and workplace happiness for our extraordinarily talented employees in Canada and the US.”

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