Taft Communications, headquartered in Princeton and Newark, recently commemorated the agency’s 35th anniversary by providing a pro bono workshop to help invited local nonprofits address their communications challenges.
The event, “Troubleshooting with Taft,” took place on October 24 and convened volunteer communications and marketing executives from a number of New Jersey-based companies and institutions joining Taft staff to counsel the nonprofit representatives.
New Jersey nonprofit organizations cite branding and communications as their number-one challenge after fundraising, according to the “2017 New Jersey Non-Profits Trends and Outlooks” report from the Center for Non-Profits.
“With this workshop, we aimed to address part of this struggle so that the nonprofits can better deliver on their missions in the areas of health, environment, education, transportation and public policy, which are also Taft’s agency focus areas,” said Ted Deutsch, president of Taft. “We are very proud of what our firm has accomplished in New Jersey and beyond over the past 35 years. It felt fitting to commemorate our firm’s anniversary by giving back to some of our nonprofit neighbors.”
“We so appreciated the opportunity to discuss ways to increase brand awareness and enrollment at our nonprofit school, where we serve students with learning disabilities. The suggestions we received were thoughtful, insightful, and gave us a lot of helpful homework that we can take back and implement at our organization,” said Kim Bruno, development director of The Bridge Academy.
“This was a fantastic opportunity to support the nonprofit community that works tirelessly to aid communities across the state, and it was an honor to problem-solve their top communications issues alongside them,” said Sheri Woodruff, vice president of communications for NRG and one of the guest consultants who participated in the workshop.
Fifteen area nonprofits participated in the workshop. A private reception for clients and friends of the firm followed the conclusion of the workshop.
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