Summit Health and CityMD New Logo Designs Connect Healthcare Journey

On Sep 30, 2022

Reinforcing a shared commitment to deliver high-quality, patient-centered care, Summit Health and CityMD have unveiled new brand logo designs that feature a shared pictorial mark, symbolizing a beacon of care to support patients at every step of their care journey.

The modern new design mark, made up of four intersecting arrows, represents Summit Health and CityMD’s joint commitment to paving the way for a new kind of healthcare that puts patients in the center. In a category that can often feel complex and difficult, the brands strive to guide patients to access high-quality, connected care, according to the company.

“Since first merging in 2019, Berkeley Heights-based Summit Health and New York-based CityMD have both evolved greatly – from playing a central role in pandemic care to expanding in new places and new providers – while increasingly working effectively as a single, connected care team,” said CEO Jeff Alter. “We want to showcase how we’ve grown to serve our patients — and the strong connection between Summit Health and CityMD. Our patients should know that no matter where they come to see us, they will find high-quality care for all their needs, from everyday primary care to specialized and urgent care.”

To deliver a more simplified experience for patients going forward, all primary and specialty care will live under the Summit Health brand, and urgent care under CityMD. As the company grows, it will continue to consolidate its portfolio under these two brands.

“Summit Health is our primary and specialty care brand, and CityMD is our urgent care brand. Together, we support patients at every step of their care journey, connecting the dots to make it easy for them to access high-quality care and a better experience. From care right now to care for a lifetime, we’re here for our patients,” said Matt Gove, Chief Marketing Officer.

Developed in partnership with the consultancy firm Lippincott, the new logos, visual systems, and brand voices emphasize the unique part that each brand plays in care delivery and in the lives of patients, with the aim to introduce patients to a full spectrum of care offerings across one connected care team.

Over the course of the next 24 months, the new brand identities will come to life across over 370 physical locations in the New York metropolitan area and Oregon, digital platforms, and a multichannel marketing campaign.

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