Suasion Communications Group, based in Somers Point and Haddonfield, a certified New Jersey Woman-Owned Small Business Enterprise (WBE/SBE) is celebrating its 15th anniversary in 2022. Over the years, the firm has grown in terms of people, clients, accolades, and community contributions, in spite of national and global challenges.
Suasion President Susan Adelizzi-Schmidt, MBA, founded Suasion on August 1, 2007, just months before the grips of the Great Recession began taking a serious toll on the US economy, which largely impacted small business. The first-time entrepreneur seized the opportunity to purchase the agency she had been working for, revitalizing it with major organizational and strategy changes as well as a rebranding it under the name Suasion.
“Starting Suasion in late 2007 at the same time the US economy was taking a nosedive provided an early education on how to run a lean, mean business operation and pivot the business development strategy,” explained Adelizzi-Schmidt. “The primer lessons we received during the Great Recession served us very well during the recent COVID-19 pandemic when Suasion pivoted to provide more online client services which resulted in expanding services state-wide in New Jersey and throughout the Delaware Valley region. In business, headwinds come and go; luckily, tailwinds usually prevail.”
The Suasion team provides a complete range of communications services, including brand strategy, public relations, digital marketing, website and creative design. Suasion’s clients include hospitality, tourism, municipal, retail, corporate, health care and non-profit organizations. As an award-winning, omni-channel communications agency, Suasion offers highly customized campaigns that incorporate a rich mix of marketing and incisive business expertise.
“It’s an honor to serve our clients everyday. The Suasion team enjoys building brands and exceeding expectations. We are inspired by our innate ability to advance our clients’ goals, regardless of their challenges, by combining superior design and innovative thinking to foster audience engagement, interaction, and activation,” explained Adelizzi-Schmidt.
Suasion’s team is comprised of innovative and passionate creative professionals who are dedicated to their clients’ success. The firm is driven by three core values: delivering stellar client service, exceeding expectations and creating spectacular results. Suasion’s team specializes in creating and building distinctive, highly profitable brands that identify a unique selling proposition, resonate and successfully communicate the client’s brand promise. The Suasion team provides a complete suite of communications services that drive traffic and improve brand awareness.
Under Adelizzi-Schmidt’s leadership, Suasion has been recognized with over 25 notable accolades, including being named to the Philadelphia Business Journal Top Full-Service Marketing Agency List for the past five years; ten New Jersey Tourism Excellence Awards; five HSMAI Adrian Awards, three PR Daily Awards and a Bulldog Award.
Adelizzi-Schmidt has also personally been recognized for her professional achievements. In 2021, Adelizzi-Schmidt was selected as a 2021 Philadelphia Style Power Player. In 2020, Adelizzi-Schmidt was honored with a Ragan’s Top Women in Communications Award and was selected for Philadelphia Style’s 2020 Dynamic Women of Philadelphia. In 2018, Adelizzi-Schmidt was awarded a FOLIO: Top Women in Media Award, recognizing the women trailblazers, leaders, advocates and mentors of the industry. Adelizzi-Schmidt is also a recipient of the 2015 Philadelphia Business Journal’s South Jersey Entrepreneur of the Year Award. In 2014, she was selected for the Stockton University’s School of Graduate Studies Professional Achievement Award; and she is a 2017 graduate of the prestigious Goldman Sachs 10,000 Small Businesses Scholarship Program.
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