lease agreement
Real Estate

SportsGrid Network Chooses Bell Works as HQ

24-hour sports network will open its new headquarters at the Metroburb

Somerset Development, one of the real estate industry’s foremost innovators in large-scale, mixed-use redevelopments, has signed a long-term lease with SportsGrid, Inc. at Bell Works in Holmdel.

The SportsGrid Network is a linear ad-supported program service providing real-time news reporting coverage of pre and in-game odds, data, stats and gaming intelligence across the NFL, MLB, NBA, NHL, College Sports, Golf, Tennis and Soccer. The network features live and original programming serving the fanatical sports enthusiast with expert analysis and interviews from best-in-class sports analysts. SportsGrid live sports wagering programming will originate from its state-of-the-art production facilities at the SG Studios & Production Hub located inside the Bell Works office community.

“We are excited to bring the SportsGrid content factory to Bell Works, with innovative solutions to produce from the new studios or remotely from various locations,” said Mike Cardano, vice president operations at SportsGrid. “We want to develop a new hybrid way of producing and delivering live sports content embracing innovative technology solutions. The convenient location with proximity to New York, Philadelphia, and Atlantic City proved to be a perfect fit for our talent, management team, employees and for our coverage of major sports events.”

SportsGrid produces 18 hours of live programming, available for streaming on Roku, Samsung, LG, TCL, and VIZIO connected SmartTVs along with OTT platforms including Xumo, STIRR, SlingTV, PlexTV, and others. In addition, SportsGrid Radio is available 24/7 on SiriusXM Channel 159 along with a sports commentary show on YouTube and other platforms. SportsGrid focuses 85% of their coverage on sports wagering, and 15% on daily fantasy sports analysis.

“We’re always looking to welcome a diverse range of tenants to our Bell Works community and we’re confident SportsGrid will be a great addition to our fantastic roster of tenants,” said Ralph Zucker, president of Somerset Development. “The many workers, shoppers and other visitors to the metroburb will soon find a new attraction as they wait to see which star athletes might walk through our doors.”

In addition to its new Holmdel location, the entertainment company also maintains a location in New York City, inside the Versa restaurant adjacent to Madison Square Garden located inside the Renaissance Hotel. The Versa restaurant is the New York City midtown location of SportsGrid’s Studio 34, where sports fans can witness live interviews and commentary from well known sports stars and personalities.

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