Spitball, an award-winning full-service creative advertising agency based in Red Bank was a big winner in the 51st Annual NJ Ad Club’s Jersey Awards competition, which honors creative excellence in advertising. At the ceremony held this month, Spitball took home five first place wins, one second place and three Awards of Excellence. These awards cap off a period of phenomenal growth for the agency – 40% from 2017 to 2018 – spurred by organic growth and significant client wins.
The advertising agency offers a full suite of services including branding, advertising, digital, social, sponsorships and in-house media planning and buying. The NJ Ad Club wins showcase the breadth of the agency’s work and experience, with national and regional campaigns for clients ranging from food and consumer packaged goods to college athletics and technology giants.
Spitball presents itself as a small yet powerful creative agency. It was formed by Anthony Torre, the soul of the agency and its “cruise director,” and Steve Bailey, the creative lead, along with a talented team that drives the agency’s work. The two co-founded Spitball in 2007, believing they had the talent and passion to build a creative shop that could do more than any other agency for their clients. Twelve years later, Spitball has enjoyed exponential growth, relying purely on organic growth and word-of-mouth. Over the past year alone, client wins have included Lysol parent Reckitt Benckiser, Rutgers Athletics, Susquehanna Growth Equity, Jubilant RadioPharma, Kalustyan Corporation and scholastic software leader Achieve 3000.
Bailey attributes the agency’s success, first and foremost, to the way the agency immerses itself in each clients’ business. “We dive ridiculously deep during our discovery process which allows us to unearth unique ways to address our targets. We’ve developed the reputation of delivering big agency work that shatters industry norms. You know Spitball work when you see it,” he explained. Bailey also cites the agency’s talented staff, which is currently comprised of 15 specialized and passionate professionals, and the agency’s approach of working with clients as marketing extensions for their internal teams.
Torre likes to cite the agency’s bold, unconventional creative approach, or as he calls it, ‘spitballin’. “We consistently shoot ideas (spitballs) at the wall and the good ones stick; the others we toss away. This approach to branding harkens back to everyone’s childhood where life was fun, carefree and your imagination ran wild. It captures the creative energy needed to push conventions and obliterate bordered thinking,” Torre added.
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