Sheraton Eatontown Hotel Has New Owners, and Transformative Renovations Underway

On Apr 11, 2017

The Sheraton Eatontown Hotel has been a fixture of life, business and tourism in Monmouth County for nearly 30 years. In that time, there were limited renovations to the property about ten years ago, but the hotel has never undergone a comprehensive renovation. That is about to change. On March 22, 2017, the 208-room hotel was purchased by an affiliate of Hotels Unlimited, Inc. The hotel will retain its Sheraton® brand name, and will be affiliated with the recently merged Starwood® Hotels & Resorts Worldwide, Inc., and Marriott® International, now the largest hotel company in the world. The Sheraton Eatontown Hotel will be one of eleven New Jersey hotels in the Hotels Unlimited family. The hotel is the largest in the Hotels Unlimited portfolio, and will be one of the company’s flagship properties.

Hotels Unlimited, a company known for its successful turnarounds and top-to-bottom renovations, has already begun the transformation of its newest hotel. Renovations of all guest rooms are scheduled to be completed by the end of 2017, and renovations of the remainder of the hotel are scheduled to be completed by mid to late 2018. The multi-million dollar renovations will bring a modern design aesthetic and cutting edge facilities and amenities, to usher in a renaissance for the hotel and a boon for the local Jersey shore community.

“The hotel has great potential,” says Carey Tajfel, Co-President of Hotels Unlimited. “It has great positioning in the corridor and market, and a strong client base.” When asked why his company was well-suited to maximize the potential of the Sheraton Eatontown, he explained, “At Hotels Unlimited, we believe in investing in robust renovations. We’re local market experts, and we pride ourselves on hands-on management. We’ve built a great corporate team, which makes transitions as seamless as possible, and helps us replicate our past successes with each new endeavor.” He added, “We’re also excited to embark on an affiliation with Marriott, which is widely considered the top hotel company in the world.”

The renovations will also include upgrades to the hotel’s wedding and banquet facilities. The Sheraton’s largest ballroom has nearly 6,000 square feet of event space for up to 350 wedding guests. The property’s enticements include a separate entrance for events, an outdoor garden and patio large enough for ceremonies and small receptions, as well as the lure of a high-end banquet venue and high-end hotel accommodations all under one roof.

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