Since 2010, the South Orange-based Market Research Center at Seton Hall University has partnered with businesses to complete more than 250 projects for over 120 businesses across various industries. In these projects, student teams are paired with companies to conduct custom market research or consulting to help businesses at a fraction of typical commercial costs.
“These projects are a ‘win-win’ for both the students and the businesses,” said Adam Warner, marketing professor and director of the Market Research Center. “Students get real-world experience, while businesses gain insights and actionable recommendations to help them succeed.”
Past partnerships have included Planet Honda, Hackensack University Medical Center, Goya Foods, NJPAC, UPS, Merck Animal Health, the U.S. Army and many more.
“We’ve spent a lot of money on market research in the past. However, in all our years in business, we haven’t done anything more valuable than these market research projects with Seton Hall University,” said Tim Ciasulli, CEO and Founder of Planet Honda. “The research helped us ‘hear’ our customers better and we made some significant changes based on the students’ recommendations.”
The partnerships also serve as a pipeline for student interns and full-time employees. “Our partnership with Seton Hall University has been outstanding. The quality of the students and their preparedness for the real world is fantastic,” said Jaime Klein, EVP-Talent, Schlesinger Group. “We’ve hired a number of wonderful candidates since being a part of this program.”
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