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Ricola Expands into US Immunity Category with New Ricola Herbal Immunity Lozenges

Today, Ricola, one of the most modern and innovative manufactures of herb cough drops in the world, announced the release of Ricola Herbal Immunity Lozenges. Formulated to meet the needs of today’s hectic lifestyle, Ricola Herbal Immunity Lozenges harness a Swiss mountain’s worth of herbal power, with ginseng, vitamins C, B6 and B12, to help support the immune system and fight fatigue so you can bring your “A-game” to moments big and small.

“The immunity category has exploded in recent years,” says William Higgins, Regional President, North America at Ricola in Parsippany, NJ. “We are excited to expand our product portfolio into the category and bring consumers a proactive approach to wellness.”

Born out of the insight that consumers have been seeking a product containing no artificial flavors, colors or genetically modified ingredients that supports the immune system and fights fatigue, Ricola pulled from its 85+ year old history of herbal innovation to offer an immunity product that delivers a balance of key vitamins, plus ginseng, a known fatigue fighter.

“It is our highly concentrated, purified form of Panax Ginseng that works to fight the fatigue associated with today’s busy lifestyle, a first in mainstream US immunity products,” explains Dr. Raymond Place, Head of Corporate Product Development and Innovation at Ricola. “When combined with Chrüterchraft, the secret blend of 10 Swiss herbs found in almost all Ricola products, consumers will now have access to an immunity product that is not only effective, but tastes good too.”

Ricola Herbal Immunity Lozenges in Honey Herb and Citrus Herb will be available September 1, 2016 at CVS, Walgreens and Rite Aid stores nationwide.

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