Red Cross Desperately in Need of Blood Donations

On Mar 24, 2020

The American Red Cross is facing a severe blood shortage due to an unprecedented number of blood drive cancellations during the coronavirus outbreak, and is seeking healthy individuals to schedule appointments and give blood in the days and weeks ahead.

Through March 22, 70 New Jersey blood drives have been canceled, resulting in 5,913 fewer blood donations. Nationally, more than 6,000 blood drives have been canceled, resulting in about 200,000 fewer blood donations

For those interested in assisting, it is recommended that you follow the American Red Cross NJ Region on Facebook, Twitter and Instagram and share information.

Post a call-to-action on your social media channels using the attached social media graphics. Here are some sample posts to consider.

• We now face a severe blood shortage due to an unprecedented number of blood drive cancellations during this @coronavirus outbreak. Make an appointment to help patients counting on lifesaving blood: RedCrossBlood.org
• Blood drives are being canceled at an alarming rate due to coronavirus concerns. I understand people may be hesitant to give blood, but the Red Cross is reassuring everyone that precautions are being taken to keep donors and staff safe. Schedule an appointment here: RedCrossBlood.org
• As the #coronavirus continues to spread the Red Cross is calling for those who feel healthy & well to give blood or platelets to help maintain a sufficient supply & avoid shortages. Learn more & schedule now: RedCrossBlood.org

When discussing with media or sending out regular or special e-mail notices, the Red Cross asks that a business include a note about the importance of blood donations at this time.

Here is a recommended sample message:

As a nation, this is a time where we must take care of one another including those most vulnerable among us. The American Red Cross is reporting a severe blood shortage due to coronavirus-related blood drive cancelations. More than 600 blood drives have been canceled nationwide, resulting in about 200,000 fewer donations. Please, share your good health! If you are healthy and feeling well, please make an appointment to donate this week by using the Red Cross Blood Donor App, visiting RedCrossBlood.org or calling 1-800-RED CROSS (1-800-733-2767).

*Please be patient when making an appointment. As this important message is getting out and more people are making appointments, you may experience a longer than usual wait time. New blood drives are being added daily, if you do not find a drive in your area today, please check again in the near future.

Here are some helpful links to include in your distribution or social media posts:

PSA Videos:

https://vimeo.com/397219217/9ba8c101c4
https://vimeo.com/397219289/b9fbd475c0

American Red Cross New Jersey Region Video with Donor Testimonial About Added Safety Precautions:

https://www.youtube.com/watch?v=ym5NgEM4Kd8

Blood Drive Hosts Play Important Role

The Red Cross, with the help of its blood drive hosts and blood donors, can help ensure the safety and availability of the U.S. blood supply for patients including accident and burn victims, heart surgery and organ transplant patients, and those receiving treatment for leukemia, cancer or sickle cell disease.

To learn more about hosting a blood drive for patients in need, please visit RedCrossBlood.org.

To access more business news, visit NJB News Now.

Related Articles: