Realogy Holdings Corp., the Madison-based global leader in residential real estate services, today announced the company will rebrand as Anywhere Real Estate Inc. (referred to as “Anywhere”), signaling a deep commitment to reimagine the consumer experience at any point in the real estate transaction journey.
Home to renowned real estate brands, Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Corcoran®, ERA®, and Sotheby’s International Realty® as well as national title, settlement and relocation companies and scaled mortgage origination and underwriting joint ventures, the company expects to implement the rebrand by end of second quarter 2022.
During an investor event today, Realogy also laid out the next phase of its strategy, which will leverage its advantaged market position and ability to invest to improve and simplify the home buying and selling experience for consumers who are demanding a more seamless, integrated transaction.
“With very positive momentum, we will harness the power of our extensive agent network, leading brands, scaled core services, deep technology and data, and strong financial flexibility to create a better transaction experience for any consumer, anywhere,” said Ryan Schneider, Realogy president and chief executive officer. “We are so excited about the opportunity ahead of us that we chose to rename and rebrand the company to reinforce our commitment to delivering this future.”
“While buying or selling a home can be an exciting next chapter for any individual or family, the process around that experience hasn’t kept pace with the digital transformation in other industries,” said Melissa McSherry, Realogy chief operating officer. “Our goal is to leverage our differentiated market position, including with technology, to streamline the buying and selling journey and allow consumers to focus on what matters most – the joy of home ownership. This focus will guide how we evolve our product strategy for both consumers and agents as the trusted advisors of the transaction.”
During the investor presentation, Anywhere leaders also laid out bold 2026 financial targets, including the goal of surpassing 20% market share through its accelerated expansion. An updated capital allocation strategy, leveraging the company’s free cash flow, aims to balance investments in powerful growth initiatives with the flexibility of returning capital to investors.
“We have demonstrated unmatched operational execution to drive above market growth, increased top and bottom-line performance, and a significantly stronger balance sheet,” said Charlotte Simonelli, Realogy chief financial officer. “Our consistency of delivery, financial flexibility, and differentiated track record of free cash flow generation enable us to further reinvest in our business and return additional value to shareholders. I am proud of the success our team has driven to pave the way to a new era of growth for our company, serving an ever-expanding market.”
“We are home to a dynamic portfolio of real estate brands that each have their own unique story and power in the market,” said Schneider. “As we set forth our bold consumer-first, agent-led strategy, it was clear there was one brand that did not carry that same emotional connection – the Realogy brand. The Anywhere name and identity serve as both our aspiration and commitment to changing the transaction experience for consumers. It’s truly a new day for real estate.”
As part of the rebrand, the company will also align to a new enterprise positioning to further move its culture and talent strategy into the future. The purpose, “Empower everyone’s next move,” speaks to many of the company’s stakeholders, including employees, entrepreneurs, and consumers, by pledging to provide the products, tools, and resources to foster a culture where anyone can win.
“This is not only a business and strategic transformation but also a culture change,” said Tanya Reu-Narvaez, Realogy chief people officer. “Our talent strategy, led by our new purpose and positioning, enables us to engage employees anywhere in their career journey. Additionally, with our remote-first, hybrid company approach, many of our people can literally work from any place, offering employees the benefits of productivity gains, flexibility, and choice.”
The Anywhere naming and brand development was led by multidisciplinary San Francisco-based design studio, Hybrid Design.
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