Purpose Meets Profit: How Non-Profit & For-Profit Organizations Can Work Together

On Jul 12, 2016

On Tuesday, July 19, 2016, GIVE Marketing and Top Nonprofits will host a full-day seminar and workshop entitled “Purpose Meets Profit: How Non-Profit and For-Profit Organizations Can Work Together to Achieve Mutual Success and Social Impact.”  This interactive program will attract approximately 200 professionals from the for-profit and non-profit sectors in the tri-state area and is slated to take place at the International High School, in Paterson, from 8:30 a.m. to 4:30 p.m.

“We chose Paterson as the destination to host this event because it is a living, breathing example of how cross-sector partnerships can work to reinvent a community,” says Amy DeVita, COO of Top Nonprofits.  “To that end, International High School embodies the spirit of this program and is rated as one of the best high schools by U.S. News & World Report. It’s a state-of-the-art building that hosts a number of initiatives.

“We created ‘Purpose Meets Profit’ to introduce and physically link for-profit and non-profit professionals to one another and create the spark necessary to do well, by doing good,” notes Kim Keating, Founder and CEO of GIVE Marketing.  “Whether it’s turning a profit, raising donations, boosting awareness or enacting social change, cross-sector partnerships are more powerful in accomplishing these objectives than tackling them alone.”

“Cause marketing is a proven strategy in which businesses cannot only grow their profits, but attract and retain fabulous talent while making a positive impact on their communities,” says Amy.  “We are honored that New Jersey Business & Industry Association (NJBIA) and ‘New Jersey Business Magazine’ will serve as our business sector and media partners and will help us to engage New Jersey’s greatest business leaders.”

“Purpose Meets Profit is inspired by the considerable work of Bruce Burtch, often called the Father of Cause Marketing,” says Amy.  Bruce is an advisor to the team and all attendees will receive a pdf version of his book “Win-Win for the Greater Good,” which includes a plethora of tips and insights gained over the course of decades of his work in the field.

Purpose Meets Profit kicks off with opening remarks given by the Mayor of Paterson, morning keynote speech from Michele Siekerka, President and CEO of the New Jersey Business & Industry Association.

There will be four panel discussions: “Building Mutually Beneficial Relationships for the Long Haul: ROR (Return on Relationship) and VOI (Value on Investment,” “The Case for Cause Marketing,” “Impact Investing in the Urban Community,” and “Rules of Engagement: Cultivating Successful For-Profit and Non-Profit Partnerships” and concurrent break out sessions which include a case study of how a special program created with Health & Wellness Partners and Oasis brings employee engagement to the business and a predictable rotation of volunteers to the nonprofit. The afternoon includes a keynote address from Reverend Dr. DeForest B. Soaries Jr., Senior Pastor for First Baptist Church of Lincoln Gardens.

Panelists, Moderators and Facilitators include:

•   Barbara Dunn, Executive Director, Paterson Habitat for Humanity

•   Mona Lipson, Director of Strategic Advancement & Corporate Citizenship, Voss Foundation

•   Linda Czipo, President & CEO, Center for Non-Profits

•   Michele Siekerka, President & CEO, NJBIA

•   Bette Schultz, Board President, Dress for Success, Morris County and Pharma Exec

•   Bill Roesch, President and CEO of IMPACT Paterson;

•   Rhonda Maraziti, CMO, WithumSmith+Brown

•   Michael Seeve, President of Mountain Development;

•   Jodi H. Grinwald, CEO & Founder, Today is the Day; Formerly of, American Lung Assoc

•   Lisa Fielding, PR Consultant/Partnership Director; Clients include NJ Hall of Fame

•   Bob Ferretti, Founder, Chief Cook and Bottle Washer of Hot Sauce 4 Good;

•   James Zullo, Executive Director, Elijah’s Promise

•   Mona Patel, Program Director, Urban Impact

•   Mohan Sivaloganathan, Chief Development Officer, Sheltering Arms;

•   Abigail Daly, Founder and Executive Director, Bridge of Books Foundation;

•   Jodi Grinwald,  Founder & CEO, Today is the Day; formerly, Vice President of Development, American Lung Association of the Mid Atlantic;

•   Sally Glick, Principal & Chief Growth Strategist, Sobel & Co., LLC

•   Monica C. Smith, Founder and CEO of Marketsmith Inc., i.Predictus, Owner of Brushfire Inc. and Co-Founder of One More Smith.

•   Jonathan Schein, Senior Vice President and Managing Director of Global Business Development, Institutional Real Estate, Inc.

•   Jani Hagerty, President, Health and Wellness Partners

•   Brett R. Harris, Nonprofit and Technology Attorney, Wilentz, Goldman & Spitzer, PA

•   Gina Plotino, Founder and President of GMP Consulting Inc.

•   Barbara Dunn, Executive Director, Paterson Habitat for Humanity

•   Jennifer Brady, Executive Director of Oasis – A Haven for Women and Children.

•   Paul Casey, Director, Northeast Resiliency Consortium, Passaic County Community College

•   Wendy Worden, Chief Development and Marketing Officer, Boys & Girls Club of Paterson and Passaic.

•   Peter Winters, President, Change the Author

•   Pat Roque, Coach, Speaker and Author, Business Boomers, Inc.

•   Angela Harrington, Berkeley, College

Exhibitors and sponsors include: DonorDrive, New Jersey Business Magazine, NJBIA, Wells Fargo, PNP Staffing Group, GiveGab, Berkeley College, Eleo Online Donor Management Software, Provident Bank, DonorPerfect, TD Bank, YouGiveGoods, Eva’s Village, Center for Non-Profits, Fairleigh Dickinson University’s Center for Excellence,  New Jersey Hall of Fame, Fast Co., Top Nonprofits, and Give Marketing.

The afternoon will continue with a series of interactive workshops spearheaded by professionals with extensive experience in building successful, results-driven cross-sectional partnerships and cause marketing campaigns.

A highlight of the event will be a tour of New Jersey Hall of Fame’ Mobile Museum, which gives attendees an opportunity to learn about New Jersey natives who have gone on to make history.  The New Jersey Hall of Fame and its Mobile Museum is an endless source of pride for New Jersey residents of all ages. The exhibit includes innovative, interactive learning centers as well as artifacts and memorabilia. One lucky attendee will receive a free visit from the Mobile Museum (value: $1,500)

“The beauty of ‘Purpose Meets Profit’ is that it brings non-profit and for-profit professionals together under one roof.  We hope this environment will inspire these groups to work together to achieve a greater good,” says Kim.

To find out more information or to register for “Purpose Meets Profit,”  www.purposemeetsprofit.com.  Tickets are currently available and prices run $109 (non-profit pricing) to $129 (for-profit pricing) and includes grab and go breakfast, boxed lunch, access to keynotes, panel discussions and concurrent break out sessions. For more information, please contact Amy DeVita at [email protected] 973-809-0445 or Kim Keating at [email protected] or 908-451-1295.

Use promo code NJBM16 for 30% discount: http://www.purposemeetsprofit.com/

In keeping with the theme: Eva’s Village has been engaged as the event caterer, the assistants are teens involved with Oasis, and GIVE Marketing and Top Nonprofits will donate a portion of the day’s proceeds to a worthy cause tied to the Paterson Community.

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