Public Relations Firm Caryl Communications Announces Ownership Change

Industry Veteran Crisafulli to Lead Hoboken-Based Agency in New Chapter as Founder Bixon-Gordon Retires

On Jan 26, 2022

Public relations and marketing firm Caryl Communications has launched a new chapter with the transfer of ownership to long-time team member Sandy Crisafulli. The move coincides with the retirement of Caryl Bixon-Gordon, who founded the award-winning agency in 1984.

Crisafulli, a resident of Kingston, N.Y., joined Caryl Communications in 1992 and most recently served as chief operating officer.

“This was a carefully planned, natural transition; the agency is in a very strong position and will continue to thrive under Sandy’s stewardship,” said Bixon-Gordon. Through nearly four decades under Bixon-Gordon’s tenure, Caryl Communications expanded both steadily and strategically, becoming one of New Jersey’s most well-respected firms in its sector. The company – which recently established a new headquarters address in Hoboken – has a long history of serving businesses and nonprofits from Central and North Jersey, to New York City, to the Hudson Valley and beyond.

“Not everyone has the advantage of learning the PR business from one of the industry’s best, and it’s certainly a rare chance – 30 years later – to be given the opportunity to continue that mentor’s legacy,” said Crisafulli. “I am incredibly grateful and thrilled about what is to come for Caryl Communications. I’m also so appreciative of the outstanding clients and talented team that will be part of the company’s future.”

Crisafulli has been an integral part of Caryl Communications’ growth and success for three decades, possessing both agency and client-side public relations experience. Following her career launch as a journalist, Crisafulli joined the company as its first full-time writer, moving to account manager and becoming vice president through the late 1990s. She subsequently focused on account management, writing and media relations as a contractor prior to her appointment to chief operating officer in 2020.

“Sandy has always been a key member of our Caryl Communications family,” added Bixon-Gordon, whose husband, Bob Gordon, is also retiring from his role as the company’s chief financial officer. “She knows the company, clients, team and industry inside and out.”

Caryl Communications’ comprehensive services include communication strategy, public relations services, media relations, digital marketing support and crisis communications. The firm’s account and project roster spans multiple industries including commercial and residential real estate, healthcare, retail, technology, architecture, professional services, nonprofit organizations and others. Recent accolades for Caryl Communications include being named one of “New Jersey’s Top Public Relations Firms – 2021” by NJBiz and the “Best PR/Communications Firm in 2020” by Mid-Atlantic Real Estate Journal (MAREJ). The company also recently received a PRSA-NJ Pyramid Awards Honorable Mention for Crisis Communications.

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