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Prudential Financial Seeking America’s Top Youth Visionaries

Prudential Emerging Visionaries will recognize students ages 14-18 who have innovative solutions to societal and financial challenges.

Applications have opened for Prudential Emerging Visionaries, a program that celebrates young people bringing fresh perspectives and innovative solutions to pressing financial and societal challenges in their communities.

The program builds on the legacy and momentum of the Prudential Spirit of Community Awards, the country’s largest youth recognition program based exclusively on volunteer community service. Since 1995, more than 150,000 young people across the United States have been honored through these awards. Inspired by the impressive vision of these young leaders, Newark-based Prudential has reimagined the program.

Emerging Visionaries now puts the spotlight on financial wellness as a foundation on which to build a solid future, championing projects that will help people improve their financial well-being and create thriving communities.

“To fulfill our purpose of making lives better by solving the financial challenges of our changing world, we take a fully inclusive approach, because we believe the best solutions can come from anywhere,” says Chairman and CEO Charles Lowrey. “During more than 26 years of celebrating young people around the country, we’ve been inspired by their creative and selfless work. With the Emerging Visionaries program, we’re excited to celebrate and support remarkable young leaders who are driving progress, and to create a community of change.”

In April 2022, 20 students will be awarded for their solutions to social issues, and five for their solutions to financial barriers. Each winner will be awarded $5,000 plus an all-expenses-paid trip to Prudential’s headquarters in Newark, New Jersey, for a recognition event. During this event, the five honorees in the financial solutions category will pitch their ideas to Prudential leaders and one grand prize winner will receive $15,000.

Winners will also have the opportunity to consult with Prudential leaders about strategies to advance their work, and to participate in a coaching program with employees to refine their projects.

Prudential is partnering with Ashoka, a leading organization in the social impact sector, who will help develop winners’ skills through ongoing workshops and online courses with advisory support from the Financial Health Network, a leading authority on financial health and longtime partner of The Prudential Foundation.

The new direction is lauded by 20-year-old Joshua Williams, a 2013 Prudential honoree and Ashoka Young Changemaker who runs Joshua’s Heart Foundation, which has distributed more than 3 million pounds of food to impoverished families around the world. “It’s wonderful to see the program evolving and adapting to become Prudential Emerging Visionaries. The U.S. is in a critical time where youth leaders are going to be needed more than ever to guide us into the future, and I know firsthand that they are key to creating lasting change to societal and financial issues.”

Applications for the program are open now through November 4. Awards are open to students ages 14-18 in the U.S. Prudential will continue to operate Spirit of Community in countries where the company has a significant business presence including Brazil, China, India and Japan, and will transition to the new operating model in subsequent program cycles.

For more information about Prudential Emerging Visionaries, including how to apply, visit

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