Prudential and Nayya Partner to Bring Personalized Benefits to Employees

On Jul 14, 2023

Prudential Financial, Inc. announced yesterday that it has formed a strategic partnership with Nayya, a benefits experience platform, to harness artificial intelligence and data science to help employees make better workplace benefits decisions.

The partnership will allow Prudential Group Insurance clients to take advantage of Nayya’s benefits decision support tool during open enrollment, which will help their employees better understand their benefit options and make smart decisions.

As healthcare costs and complexity continue to increase in the U.S., many employees are confused about how to select cost-effective benefits that meet their personal needs. According to Nayya’s research, 63% of employees say they don’t understand their benefits, despite the billions of dollars invested in benefits education by companies. Nayya’s platform allows companies to leverage health and financial wellness data to provide real-time, personalized benefits recommendations for their employees, as well as year-round guidance to make the most of their benefits.

“Our goal is to help employers better educate and engage their employees during moments that matter,” said Michael Estep, head of product for Prudential Group Insurance. “We are transforming the enrollment experience by providing simple yet powerful ways to help employers be the rock their employees can rely on when selecting workplace benefits.”

Sina Chehrazi, Nayya’s founder and chief executive officer, said the company’s partnership with Prudential represents a key milestone in employee empowerment. “Employers are spending more on benefits than ever before and they want to enable their employees to make informed decisions to maximize their health and financial wellness,” Chehrazi said. “Prudential’s leadership is bringing innovation to the benefits experience with scale and pace. It will change the trajectory of our industry and our ecosystem in positive ways.”

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