General Business

Philadelphia Union’s Stadium Now Named Subaru Park

Major League Soccer’s Philadelphia Union and Camden-based Subaru of America, Inc. announced a multi-year stadium naming rights partnership in which the Union’s stadium will be named Subaru Park. Subaru Park is an 18,500-seat sports and events destination in the greater Philadelphia area. Subaru will become the official and exclusive automotive partner of the Philadelphia Union. Additionally, the two companies have jointly made a commitment to the greater Philadelphia community that will produce a series of charitable programs as an extension of the Subaru Love Promise vision.

The agreement between the Union and Subaru marks the first time the leading automaker has entered into a partnership with a major league sports team, domestically and globally. Extending beyond a naming rights agreement, the core of the partnership is the development of community programs. The programs will benefit causes centered around youth soccer, pediatric cancer, pet adoption, and environmental sustainability.

“Today is the start of a historic new chapter for the Philadelphia Union, both with the inauguration of our 2020 season at Subaru Park and in the official beginning of our relationship with Subaru of America, a partner that shares in our vision for a better future for our fans and surrounding community,” said Tim McDermott, Philadelphia Union President. “Subaru of America has consistently exemplified a passionate commitment to the community and bringing people together, which is a core value upon which our club was founded. We are committed to working hand-in-hand to give back and create a better world for our fans and the people of the Greater Philadelphia area.”

“When organizations unite for the greater good, everyone wins, which is why we at Subaru of America are excited to come together with our local professional soccer team, the Philadelphia Union, under a shared goal to do good and strive for the betterment of our local communities,” said Thomas J. Doll, President and CEO, Subaru of America, Inc. “This partnership extends the reach of our commitments to improve the lives of people in our community. Subaru of America, along with our retailers and the Philadelphia Union, will develop community programs that will directly tie to our Subaru Love Promise initiatives.”

In addition to becoming Subaru Park and adding new dynamic signage, the Union’s home will receive numerous additional improvements ahead of the 2020 season, including:

  • State-of-the-art Videoboard: Subaru Park will feature an all-new, high dynamic range (HDR) videoboard for the 2020 season. This will be the first HDR compatible videoboard in a Philadelphia sports venue and the first in any MLS soccer-specific venue. The board will be 109 ft. x 32 ft. with 3,440 sq. ft. of video surface, a 281% increase in surface, and feature a 200% increase in resolution. The stadium will also feature upgraded LED ribbons around the field and bowl as well as more than 200 new monitors throughout the stadium and concourse.
  • New Parking Lots: Three new parking lots have been acquired by the Union during the off-season, providing more parking and improved ingress and egress for ticket holders. In addition, there will be more than 30 reserved spaces in Lot B, free of charge on a first-come, first-serve basis for fans who are Subaru owners.
  • Tunnel Club: After a soft opening during the 2019 playoff game, the new premium VIP Tunnel Club is now open and offers special game day experiences to West Side Field Seat, Field Table, Manager’s Row and Presidential Row Season Ticket Members. The Tunnel Club provides exclusive benefits ranging from all-inclusive food and beverage to one-of-kind experiences such as behind the scenes, close-proximity to the players and their locker room throughout the game.

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