Small Business
Small Business

Paramount Assets Launches Franchise Connect Program

Free Program Aims to Help Small Businesses and Franchises Grow and Prospective Franchisees Succeed in New Jersey

Paramount Assets has launched Franchise Connect, a free program aimed at helping franchises and small businesses grow in New Jersey and prospective franchisees succeed. As part of the new program, Paramount Assets’ Franchise Connect team serves as a liaison between franchisors and potential landlords, works with franchisors to pre-approve locations, and helps franchisees in their decision-making process. Franchise Connect is suitable for a range of opportunities – including those in the retail, dining and business services sectors – and features discounts and incentives.

Based in northern New Jersey, Paramount Assets is a family-owned, regional, full-service real estate investment firm specializing in urban property ownership, management and development. The company’s rapidly expanding portfolio currently includes 2.8 million square feet of commercial, multifamily and mixed-use holdings across 25 New Jersey municipalities – including a notably growing foothold in the City of Newark.

“We tailored our Franchise Connect program as a win-win for all parties involved,” said Samir Guzman, executive director of leasing and marketing at Paramount Assets. “It offers time- and money-saving benefits for franchisors and franchisees and will help in growing businesses in our state.”

How it works

Drawing on its extensive local and regional market knowledge, the Franchise Connect team works closely with participating franchisors to pre-qualify sites in their target expansion areas within Paramount Assets’ portfolio of properties across New Jersey. The program offers a range of incentives, including rent discounts, concessions and tenant improvement allowances, which franchisors can offer as part of their benefit package to franchisees. The incentive package applies at every location rented within the portfolio.

For prospective franchisees, the program provides direct access to quality franchise opportunities and pre-approved sites. The team offers guidance in choosing which franchises are suitable for particular locations, given its understanding of market conditions, neighborhoods and traffic patterns. Franchisees go through the normal vetting process with a franchisor.

“The number of options and process can seem overwhelming for prospective franchisees, even if they are from the New Jersey area,” said Guzman. “In particular, having the ability to choose from pre-approved sites will enable them to open their doors for business much sooner than if they needed to engage in a property search or negotiate with landlords. Also, our franchisee clients will have access to properties not listed on the market.”

Visit for more information. Paramount Assets maintains a holistic, vertically integrated approach to real estate development, with in-house acquisition, leasing, legal, accounting, property management and construction teams.

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