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Onyx Equities Encourages Resumption of In-office Business with Billboard Campaign

Onyx Equities kicked off its “YOU’RE BETTER AT THE OFFICE” billboard campaign to invite its current and potential tenants back for in-person business following implementation of its extensive COVID-19 safety measures.

The 18 billboards are positioned along major NYC Metro-area roadways in North Jersey, Long Island and Westchester where Onyx owns and manages more than seven million square feet of Class A office product and signals a threshold moment about the resumption of in-office business through proper risk management.

“Businesses have come to recognize that they jeopardize not only their productivity but their culture when most of their staff is working remotely,” says John Saraceno, Jr., co-founder and managing principal for Onyx Equities, LLC which was recently recognized for its collaboration with Hackensack Meridian Health on the prestigious institution’s Reopening America: Hackensack Meridian Health’s Assist Program.  “Combined with our market-leading safety practices, our billboard campaign reframes the conversation from ‘how and why to come back’ to ‘when and where to come back.’”

Onyx Equities worked with an environmental hygienist and other healthcare professionals to create its “Covid-19 Prevention and Response Protocol For Commercial Properties” which it rolled out in July throughout its office portfolio.  The prevention plan’s “Experience Ambassadors” are responsible for monitoring and enforcing adherence to social distancing, personal protective equipment use, and the two-person per elevator occupancy limit.

Headquartered in Woodbridge, Onyx Equities, LLC is a leading, full-service real estate firm specializing in investment, asset repositioning and ground-up development. Since its founding in 2004, Onyx has acquired more than $2.2 billion worth of real estate assets throughout New Jersey, New York, Pennsylvania and Connecticut. Onyx has executed over $230 million in capital improvement projects under its signature repositioning program.

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