Mary Therese O’Brian is named associate at Newmark Associates, the Cedar Knolls-based commercial real estate brokerage company. She is an accomplished sales and marketing executive with more than 20 years of success in strategic growth, business development and team building. As a former director of sales with ALM Media, LexisNexis, and Thomson Reuters, O’Brian has created innovative content marketing strategies for legal and other professional service organizations, utilizing emerging technology to generate leads, acquire customers and build their brands. As head of Real Estate for NJ Advance Media, O’Brian worked with brokers, developers and property owners to create multi-media marketing campaigns promoting residential and commercial properties to their most relevant audience; often resulting in multiple offers for her clients.
From her early years with Thomson Reuters, she has earned a reputation as a client-first, results driven, innovative leader who inspires enthusiasm, respect and appreciation from her clients. Her success is based on her proven ability to orchestrate and manage several processes at one time, in the end harmonizing the goals of all parties.
O’Brian’s volunteer passion includes supporting several local charities and non-profit organizations. Drawing upon her familiarity with the economic impact of diversity & inclusion in the workplace, and her facilitation of roundtable discussions on thought leadership, she offers marketing strategies for CREW NY and NJ (Commercial Real Estate Women) members where she holds the position of Co-Chair of the PR and Member Recognition Committees.
She studied Marketing at the University of Notre Dame, earned a BS in Marketing from Thomas Edison State College and a mini-MBA in Digital Marketing from Rutgers University Business School.
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