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Film & Television

NJ Emerges as a Top-Tier TV & Film Production Hub According to Report

New Jersey has emerged as one of the most competitive and fastest-growing destinations for film and television production and charts accelerating growth across key U.S. production markets, according to CBRE’s new 2026 Tri-State Film & Television report.

The report shows New Jersey’s studio and soundstage inventory will triple by 2028, as new developments come online, including Green Point Studios in Newark, 1888 Studios in Bayonne and the Netflix redevelopment of a former military installation in Fort Monmouth. The report also underscores New Jersey’s growing competitiveness within the broader Tri-State region, where rising demand for content and limited space in traditional hubs like Manhattan are pushing productions to alternative locations.

New Jersey has capitalized on aggressive tax incentives and significant studio infrastructure expansion to rapidly redefine its position in the media-production landscape. According to the CBRE report, New Jersey’s $430 million annual film and digital media incentive program is among the most robust in North America, providing up to 35% transferable tax credits for production expenses, 30% credits for in-zone spending and additional bonuses of up to 4% tied to workforce development and hiring goals.

“While generous incentives have successfully attracted productions, studio capacity constraints have historically limited growth. We are now seeing this dynamic rapidly shifting, especially in New Jersey,” said Anthony Jasenski, CBRE’s Americas Film Production Studio Practice leader. “The state has now transitioned from an incentive-driven market to a full-scale production ecosystem, with significant investments in studio infrastructure enabling sustained expansion.”

The overall Tri-State region’s TV film production market is one of the most resilient in North America, with key indicators rebounding in 2025 and a strong outlook for continued growth, according to the CBRE report. The region was the only major US market to recover production starts to pre-2023 levels, signaling a faster and more sustainable recovery.

The report also highlights the region’s powerful economic advantages. Film and television tax incentives in New Jersey and New York now total more than $1.2 billion annually, rivaling or exceeding programs in markets such as Georgia and California. When combined with the region’s deep talent pool of approximately 52,000 film and television professionals and expanded studio infrastructure, these incentives create a compelling value proposition for content producers seeking cost efficiency without compromising quality.

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