Provident Bank, a leading New Jersey-based financial institution, announced the results of a new survey examining U.S. consumers’ banking experiences and habits over the course of the year. Not surprisingly, the pandemic has changed the way survey respondents spend their money, including:
“As a result of COVID-19, many Americans have changed or lost jobs and have had to reconsider how they spend and save their money,” said Vito Giannola, executive vice president, chief retail banking officer, Provident Bank. “Many are looking ahead to the new year and setting new financial priorities – including increased savings efforts given the unpredictability of 2020.”
An overwhelming majority of respondents (98%) agreed that it is either very important or moderately important to save money in the event of a future crisis as a result of the pandemic.
“Although it has been a challenging year, consumers report continued positive relationships with their banking partners,” said Giannola.
Despite the pandemic, 89% of respondents rated their bank experience as very good or good over the last year. Similarly, nearly 80% of respondents gave their bank’s customer service a positive rating.
As we move forward to 2021, consumers are focused on setting new objectives when it comes to their finances. Survey respondents cited the following as their financial goals for the new year:
“From refinancing to focusing more on retirement, we see a clear shift in the way our customers think about and handle their finances, and we expect that to continue into the new year,” added Giannola.
Provident Bank’s survey was conducted online in November 2020 and surveyed 400 U.S. adults nationwide (ages 18+).
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