New Jersey’s First PriceRite Celebrates Grand Opening in Garfield

Inserra PriceRite, a division of Inserra Supermarkets based in Mahwah, recently marked the official grand opening of New Jersey’s flagship PriceRite discount grocery store with a ribbon-cutting. Located at 59 Outwater Lane in Garfield, the store is the first independently owned and operated PriceRite in the state.

Designed to provide customers with close-out pricing on select items, PriceRite offers a narrower variety than traditional supermarkets, offering customers even greater value. Similar stores have been opened in other states by Wakefern, the parent company of ShopRite.

Pictured at the grand opening are (left to right): Lawrence Inserra, III; Garfield Mayor Joseph Delaney; Chamber of Commerce Directors Harry Comp, Parisian Beauty Academy, and David Hollenbeck, PSEG; Lawrence Inserra, Jr.;Chamber of Commerce’s Darlene Damstrom, Executive Director; Director Mike Pezzillo, Paymedia (back); Director Meryl Surgan, AFLAC; Director Kevin Konovich, Emerald Financial (back); and Director Anthony Ursillo, Ursillo Realty.