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New Jersey Devils, Prudential Center and Barnabas Health Announce New Partnership

Today, the New Jersey Devils and Prudential Center announced Barnabas Health as Official Health Care Partner of the hockey team and sports and entertainment arena. The announcement also included the new name and logo for Prudential Center’s practice facility, now called the Barnabas Health Hockey House.

The agreement launched the Devils and Prudential Center’s Marquee Partnership program, naming Barnabas Health as a member.

“The New Jersey Devils and Barnabas Health may be two separate companies, but in many ways, we act as one organization in terms of our commitment to the state of New Jersey and its communities,” Scott O’Neil, CEO of Prudential Center and the New Jersey Devils told New Jersey Business. “Sports entertainment is a magnet and vehicle that can drive social change and we are working with a partner that believes the same and has the same DNA. At the end of the day, we want to produce measurable outcomes that will help make our communities healthier, better and stronger, and that is what this partnership will bring.”

“As our mission has changed towards keeping people healthy and serving as an innovative resource for the communities we serve, this is a perfect match bringing together New Jersey’s team and the state’s finest healthcare system,” said Barry H. Ostrowsky, president and CEO, Barnabas Health. “This partnership will allow both of our organizations to leverage resources to reach the youth of New Jersey and families throughout the state. With the new Barnabas Health Hockey House serving as the home of grassroots hockey in New Jersey, we look forward to investing in health promotion, community outreach and overall wellness programs.”

Barnabas Health Hockey House, one of only two NHL practice facilities attached to a main arena, serves 125,000 community members each year, including more than 300 participants in Hockey in New Jersey. The Barnabas Health Hockey House staff and Barnabas Health’s team of specialty physicians and nutrition and wellness experts will collaborate on programming designed to promote optimal performance and good health, while building confidence, sportsmanship and life skills.

Barnabas Health announced the formation of a fueling Healthy Athletes and Sports Nutrition Curriculum, which will be rolled out and made available to all players, teams and coaches utilizing the facility. In addition to community nutrition and wellness programming, the healthcare system will partner with the Devils and Prudential Center for all youth and grassroots programming, including: the Little Devils Youth Fan Club; the New Jersey State High School Ice Hockey Championship and the Devils’ annual Captain Night; Devils Dream Day Camps; Hockey in New Jersey; the Devils Coaches Clinic; the Devils’ celebration of New Jersey Hockey on Prudential Center’s main concourse; and the Barnabas Health Family Show Series.

The New Jersey Devils and Barnabas Health will also partner on a rink affiliate program that will bring youth hockey clinics and wellness and nutrition education to players and coaches at ice hockey rinks throughout the state.

In the coming weeks, Barnabas Health will finalize its merger with Robert Wood Johnson Health System. Once complete, the transaction will create New Jersey largest healthcare system and one of the largest in the nation – to be known as RWJ Barnabas Health.

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