Moroccan Tourism Office Selects Violet PR for North American Campaign

New Jersey-based boutique PR firm to promote the Kingdom of Morocco as the exclusive travel destination

Violet PR, the Montclair-based award-winning boutique public relations firm, has been selected as the North American public relations agency for the Moroccan National Tourism Office.

The public relations firm will develop and execute a campaign to position the Kingdom of Morocco as the exclusive travel destination for North American visitors. The firm will leverage its relationships with North American national and niche media, including those covering travel and tourism, food, golf, cinema, architecture and history.

Additionally, Violet PR will support the Moroccan National Tourism Office in cultivating relationships with brands, media and production companies to further develop Morocco’s visibility within North America, positioning the Kingdom among the most sought-after tourist destinations in the world.

“We are thrilled to add Morocco to our growing list of destination clients,” said April Mason, president of Violet PR. “Now that many COVID-19 travel restrictions have been lifted, there is a huge opportunity to put Morocco back on the map as the next hot destination for luxury travelers, adventure seekers and families.”

Violet PR’s campaign will include creating and hosting special media events in major markets like New York City, Austin and Miami, as well as hosting themed press trips to Morocco in 2023.

“With Violet PR’s guidance, we hope to further inspire North American travelers to visit our beautiful country and experience its rich cultural offerings,” said Siham Fettouhi, executive director for North America, Moroccan National Tourism Office. “Whether it’s spending time on our beaches, enjoying our world-class food and shopping, playing on globally recognized golf courses, or exploring medinas in historic cities like Fez and Rabat, we believe visitors will be wowed by the experience.”

Violet PR has a strong success record helping cities, states and regions build brands and execute tourism and economic development marketing campaigns. The firm currently represents the Pittsburgh International Airport, the Pittsburgh Regional Alliance, Choose Topeka, the Kansas City Area Development Council, the New Jersey Economic Development Authority, Invest Buffalo Niagara, and the Malaysian Investment Development Authority, among others.

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