Mercer Mall Rebrands with New Tenants

On Oct 10, 2023

Federal Realty Investment Trust has rebranded the Mercer Mall to “Mercer on One.” The company also announces the additions of J.Crew Factory and a Crate & Barrel Outlet at the site.

The new name and updated visual identity promotes an all-in-one destination for shopping, dining and gathering, according to Federal Realty. The shopping center offers more than 50 stores and restaurants. The new signage is expected to be installed in early fall 2023.

“For more than four decades, the shopping center has been a foundation of the Lawrenceville community and culture,” said Jeffrey Fischer, vice president of regional leasing at Federal Realty. “The rebrand captures the essence of the shopping center’s location and offerings, creating an all-in-one destination for residents and visitors.”

J.Crew Factory is adjacent to DSW and will occupy a 6,100-square-foot location. The retailer is slated to open in 2024. Crate and Barrel occupies a 42,000-square-foot location and is currently open, adjacent to Nike. DSW will be undergoing a full remodel and façade upgrade.

The 551,000-square-foot-shopping center is currently home to various national retailers including Nike, REI, Nordstrom Rack, ShopRite, Bonefish Grill with additional tenants being announced in the coming months.

The rebrand was led by Ashton Design, a full-service, multidisciplinary studio focused on branding and placemaking.

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