General Business

Mediassociates Teams with Brownstein Group as NJM’s Media Agency

NJM Insurance Group has selected Mediassociates as its new media planning, buying and analytics agency. Mediassociates will partner with Brownstein Group, NJM’s advertising and communications agency, to form a unified agency team that will work to heighten the efficiency of NJM’s media spend and further creative integration. The announcement comes as NJM continues to grow in their expansion markets, while maintaining their position as one of the leading insurance carriers in their home state of New Jersey.

Mediassociates’ uses its Precision Branding methodology to identify media efficiencies and opportunities, enabling its clients to gain insights on both audience value and effectiveness of spend at an extremely precise geographic level. Its proven ability to partner with other prominent financial services brands, as well as its extensive analytic capabilities, made the agency an ideal fit for NJM, and its established relationship with Brownstein will allow the two agencies to work in complete synergy.

“In today’s competitive media landscape, as well as the headwinds the P&C insurance category is facing in 2023, NJM was looking for a highly collaborative partner who could clearly articulate how to maximize our media spend,” said Cam Maio, vice president of marketing at NJM. “Mediassociates demonstrated an extensive track record of expertise which will inform future media strategies as our brand continues to grow.”

“Our goal in this partnership is to support NJM as it accelerates its growth through even greater strategic placement and measurement of its marketing investment,” said Jeff Larson, president of Mediassociates. “NJM is a fantastic company with a great offering and message, and our Precision Branding approach to media is the perfect fit to help it effectively and efficiently tell its story to the right audiences.”

Mediassociates will plan and buy media on behalf of NJM in New Jersey, Pennsylvania, Connecticut, Maryland, and Ohio.

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