Mars Invests $70M+ in Hackettstown Site

On Mar 21, 2024

Mars announced it has invested more than $70 million in its Hackettstown site to continue its legacy of innovation and manufacturing. This latest major economic development from the confectionary, snack food and pet care products leader supports a Research and Development (R&D) Innovation Studio that will include a new prototyping kitchen, packaging lab, and collaboration space with the intent of increasing the speed of innovation and development to meet evolving consumer preferences.

The capabilities in the Innovation Studio will support Mars Wrigley products produced in the U.S. including M&M’S®, SNICKERS®, TWIX®, MILKY WAY®, SKITTLES®, STARBURST®, EXTRA®, and ALTOIDS® as well as new product innovations. The updated packaging studio will allow for development and testing of sustainable packaging materials.

“At Mars, our commitment to quality and innovation has been at the center of our business for more than a century,” said Anton Vincent, president Mars Wrigley North America and Global Ice Cream. “The continued investment in our Hackettstown site re-affirms our commitment to innovation in New Jersey and upskilling our associates with best-in-class facilities to create more moments of everyday happiness for our consumers.”

The multi-year investment in the Hackettstown manufacturing factory began in 2023. Mars has a deep history in New Jersey, opening its doors in Newark more than 80 years ago and has been a member of the Hackettstown community since 1958. The opening of the New Jersey Innovation Studio follows the recent opening of the transformative $42 million Mars Snacking Research and Development Hub in Chicago.

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