General Business

Marketsmith Wins 5 International Telly Awards for Excellence

Creative advertising campaigns spotlight utility, energy firms’ work to improve people’s lives

Cedar Knolls-based Marketsmith Inc., the largest independent, full-service marketing agency in New Jersey, has been recognized with five 2021 Telly Awards, which honor the world’s top video and television campaigns. Marketsmith’s winning entries – earned on behalf of PSE&G New Jersey, PSE&G Long Island and the New Jersey Board of Public Utilities – were selected out of more than 12,000 campaigns across the world.

Marketsmith’s awards included:

  • GOLD – Making Connections, Local TV: General – Utilities, PSE&G Long Island
  • GOLD – Lighting the Way, Local TV: General – Utilities, NJ Board of Public Utilities
  • SILVER – The Power of Sustainability, Local TV: General – Utilities, PSE&G Long Island
  • SILVER – Lighting the Way, Social Video Series: Series – Products and Services, NJ Board of Public Utilities
  • BRONZE – Worryfree Superhero, Local TV: Campaign – Business-to-Consumer, PSE&G

“In the face of a year like no other, Marketsmith has continued to defy the limitations of our new world, in continuing to create compelling and engaging work,” said Telly Awards Executive Director Sabrina Dridje. “This year’s submissions doubled down on what we already know about the industry. Creativity cannot be stopped. Collaboration will always prevail. New ideas and stories will always find a way to break through to an audience.”

The content created by Marketsmith focused on telling human-interest stories for New Jersey and New York’s largest utility and energy companies.

“We sought to turn these large, often faceless utility companies into brands people view favorably. The real power of our commercials comes from the emotional connection they make through human stories,” said Monica C. Smith, CEO and Founder of Marketsmith. “For the NJ Board of Public Utilities, we told the story through the eyes of a young girl catching fireflies in her backyard, creating something unique that people will remember.”

Founded in 1979, the Telly Awards honors excellence in video and television across all screens and is judged by the Telly Award Judging Council, a group of leading video and television experts from some of the most prestigious companies in entertainment, publishing, advertising, and emerging technology, such as WarnerMedia, NBC News, Framestore NY, and Vimeo to name a few.

This is the 2nd year in a row that Marketsmith has been honored by the Telly Awards for executing successful energy and utility sector campaigns.

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