Marketsmith Buys Back Remaining i.Predictus Stock

On Oct 3, 2017

Cedar Knolls-based Marketsmith Inc., (MSI) a women-owned, data-driven integrated marketing agency, has repurchased all the remaining i.Predictus stock from its original investment team, bringing its ownership of the marketing software company to 100 percent.

“For a woman-owned software company to buy the majority of its stock back from investors in under three years is virtually unheard of,” notes MSI CEO Monica C. Smith. “Not only did we repay their initial stake, our backers received a return on their investment.”

Full ownership represents the culmination of incorporating the i.Predictus data service platform into Marketsmith’s unique I.P.Q. Approach, an acronym for Intelligent Predictive Quantifiable, for each of its clients.

“I.P.Q. is a never-ending loop of data ingestion and insights that combines the best of data science with human ingenuity,” notes Jill Draper, president, MSI.  “It is where science meets soul.”

I.P.Q., powered by the embedded i.Predictus tech stack, can predict future sales with 93% accuracy and has successfully run through more than $1Bn of MSI’s client media spend.

Draper notes that Marketsmith’s proprietary tools and technology stack give the agency the data and analytics to inform every decision, from strategy to media to creative.

“Smart marketing no longer exists without the right technology. That’s why our I.P.Q. Approach will be part of every client’s omnichannel strategy,” Draper says.  “We believe it provides our clients with an edge they can’t get at a traditional media or creative shop.

I.P.Q. allows Marketsmith to have a competitive advantage no other media marketing agency has.  The quality of data analysis, combined with predictive outcomes is available to every client the day they sign with the agency.

“Marketsmith is the front runner for all emerging brands that want to challenge and win in their respective markets,” emphasizes Draper. “We are fast becoming the market leader in real time data visualizations, attribution and transformative media buying.”

Smith is among a small minority of women in technology to raise millions of investment dollars in the space.   Her company has generated 16 percent year-over-year growth since 2012, and is on track to do the same in 2017. Smith notes that i.Predictus has double the margins of competing platforms within the space.

i.Predictus LLC is an automated marketing analytics platform built by marketers for marketers.  With three patents for its innovative work in data and attribution – and three more patents pending – i.Predictus cleanses and automates data to allow for custom data visualization, omnichannel analytics packages, cross-channel attribution and custom modeling to help brands interpret and apply data for the greatest return on investment.

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