Luxury EV Studio Coming to Short Hills Mall

On Feb 18, 2022

Lucid Group announced the official opening of its newest electric vehicle studio at The Mall at Short Hills. The location serves as the 22nd in the company’s growing North American retail network.

“Our new studio in Short Hills will bring significant visibility for the Lucid Air in a state that has expressed its commitment to EVs, and will help us to further our mission to inspire the adoption of sustainable energy,” said Zak Edson, Vice President of Sales and Service of Lucid. “This location is the first in a series of Studio and service center openings in the Northeast United States, expanding our presence beyond our flagship Studio in Manhattan.”

Lucid’s EV lineup includes: the Lucid Air Pure model, available from $77,400 ($69,900 with potential federal tax credit); the Lucid Air Touring, which starts at $95,000 ($87,500 with potential federal tax credit); and the Lucid Air Grand Touring, starting at $139,000 ($131,500 with potential federal tax credit).

The lineup features models offering more than 500 miles of EPA-estimated range on a single charge and industry-leading efficiency of 4.6 miles per kWh on Grand Touring models.

New Jersey has long sought to encourage new business growth as part of its electrification goals. Lucid said it looks forward to making further investments and hiring in the state as the legislature considers equitable treatment for consumers and electric vehicle manufacturers in alignment with those efforts.

Studio Experience

Every Lucid Studio offers a digitally oriented luxury experience tailored to each customer’s preferences, whether they visit in-person, make inquiries entirely online, or combine the two. Lucid Studios allow customers to experience the brand and obtain information about its products in locations that underscore the company’s unique design aesthetic. Visitors who explore a Lucid Studio will get a vision of how the company draws inspiration from its home state of California. In addition, Lucid Studios augment the physical experience of seeing and touching a Lucid Air with an elevated digital experience. Using a 4K VR configurator, Lucid’s Virtual Reality Experience combines the physical and virtual worlds to showcase seamless personalization of everything from interior finishes and materials to exterior color.

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