money growth

iPlay America in Freehold Undergoes $2.5-Million Expansion

iPlay America, Freehold, announced a $2.5-million expansion to the indoor theme park and event space. The expansion will take place in three phases through May 2016.

Phase I is the opening of The Grind Coffee Shop inside iPlay America. Phase 2 provides for an additional 20,000 square feet to iPlay America’s event center. Phase 3 is an 8,000 square foot addition to the indoor theme park.

Phase 1

Phase 1 was completed this week with the grand opening of The Grind Coffee Co. featuring hot and iced Nespresso lattes, cappuccinos and espressos, as well as teas and fresh-brewed coffees. The Grind also carries specialty frozen treats like Oreo Blasts, Strawberries and Cream and S’Mores, and a fresh assortment of delicious, fresh-baked pastries, breads, muffins, grab-n-go sandwiches and salads and gluten free options as well.

“In addition to Game Time Bar and Grill inside iPlay America, we like to give our guests a variety of food options to enjoy when they are with us,” said Bob McDaid, CEO and founder. “The Grind Coffee Shop provides a whole new option to what we already offer, in response to customers’ requests.”

Phase 2

Phase 2 is the addition of warehouse-style event space unlike any other in Central New Jersey. Called Warehouse 100, this phase adds on an additional 20,000 square feet to the existing 12,000 square foot event center space, accommodating 3,500 guests. Warehouse 100 features a large, multi-functional lobby for registrations, exhibit space or a banquet/cocktail area. With this addition, organizations can hold events for up to 3,500 and take advantage of VIP Suites, meeting breakout rooms, banquet rooms, enormous trade show/exhibit space and more.

“Since we opened, iPlay America’s meeting spaces have been sought after by companies, organizations, social groups and families for large celebrations,” added McDaid. “Our central location, quality of events, and attention to detail make this the place people want to be in. We are meeting the great demand with the addition of Warehouse 100.” The space will open in late January.

Phase 3

iPlay America’s Phase 3 is the addition of 8,000 square feet in the theme park to accommodate the all-new Freedom Rider spinning coaster and the largest indoor high-ropes course in New Jersey. The Freedom Rider features a figure-eight track design and free spinning vehicles that gives riders a unique riding experience. The Sky Trail® ropes course features many different elements including rope bridges, zig-zag beams, cargo nets, walk-across beams, vertical rope ladders and more. The Sky Tykes® ropes course is the smaller version designed specifically for kids 2-7. The platforms are only 2’ 8” off the ground so parents can provide any level of assistance needed.

“The iPlay America experience just keeps getting better and better,” McDaid said. “The spinning coaster and ropes course are great for the whole family and team-building groups, too. And, of course new birthday party and team-building packages will include these new fun features.”

He also said that the Phase 3 addition will include new arcade games and food outlets featuring contemporary options that are not typically seen at family entertainment centers. This will include healthy selections, tasty snacks and other  choices.

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