At an event at the Quest Diagnostics Training Center in East Rutherford today, Investors Bank unveiled its new New York Giants-branded debit card and checking account. The new checking account, dubbed the Big Blue Checking Crew, is an expansion of the 10-year partnership that Investors Bank and the New York Giants began last year.
“Being associated with an iconic franchise like the New York Giants, to a person like me who grew up in Jersey City, is like a coming of age. We are proud to be associated with a community minded franchise like the New York Giants,” said Kevin Cummings, chairman and CEO of Investors Bank.
Investors Bank is prominently featuring the New York Giants logo on each account holder’s debit card and checks. Cummings adds that everyone who joins the Big Blue Checking Crew will have access to premium features and amenities such as a 20 percent discount each time they use their Giants debit card to buy merchandise at shop.giants.com. The Giants Checking Account also comes with premium features such as free identify theft protection and cellphone insurance for three smartphones.
“The Giants and Investors Bank share the belief that our fans and their clients deserve an exceptional level of service, and we are both dedicated to achieving that goal,” said New York Giants CEO John Mara. “This expanded partnership will allow both the Giants and Investors Bank to continue to serve our communities in an innovative and transformative way.”
In addition to the unveiling of the checking account, Investors Bank and the New York Giants also announced a joint corporate social responsibility program. Each time the Giants score this season, Investors Bank will donate $250 to the non- profit CASA (Court Appointed Special Advocates for Children) of New Jersey.
CASA of New Jersey is part of a national network of non-profit programs that advocate for children removed from their families because of abuse or neglect. CASA of New Jersey promotes and supports a statewide network of local CASA programs (affiliates). CASA volunteers assist and serve some of the most vulnerable children in the region.
“At Investors, we built our organization not only based on profitability, but also based on giving back to the communities we serve,” said Domenick Cama, president and COO of Investors Bank. “We applaud the good work that an organization like CASA does. It’s what they do that really makes a difference in this community.”
To access more business news, visit NJB News Now.Related Articles: